Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Digital, Culture, Media and Sport, what proportion of tourism funding from the public purse was allocated to London in each year since 2010.

VisitBritain and VisitEngland do not hold a breakdown of spending at local level, however London features in many of VisitBritain’s campaign, such as the current global marketing campaign ‘I Travel For’ to increase inbound tourism to Great Britain.

VisitBritain also work with travel and tourism partners such as Sony Pictures and Studio Canal, to promote filming locations across London, and Barclays Premier League to convert football fans to visitors, promoting London stadia and their surrounding neighbourhoods. VisitBritain also work closely with London and Partners to ensure complementary marketing campaigns, including investing £500,000 in London & Partners’ Autumn Season campaign.

In addition to this, London-based Destination Management Organisations (DMOs) collaborate with other DMOs across the country as part of several VisitEngland Discover England Fund projects.