Question to the Home Office:
To ask the Secretary of State for the Home Department, how much her Department spent on social media advertising in (a) 2019, (b) 2020, (c) 2021 and (d) 2022 up to and including 28 February; and on which platforms that money was spent.
Digital advertising is a cost-effective way for the government to recruit nurses, promote blood donations, find out about pensions and all the other important information the public needs to be aware of. The Home Office has used social media as one of many channels and approaches to deliver crime prevention and public awareness communications campaigns. For example, social media adverts have been successfully used as part of police recruitment campaigns as a way to reach a diverse audience raising awareness, relevance and consideration of a career in the police.
The Home Office has spent £6,013,011 on promoted activity across a variety of social media platforms since January 2019.
The table below sets out the Home Office’s spend on social media advertising by year and company through media buying agency Manning Gottlieb OMD since January 2019 until 28 February 2022.
2019 | |
Supplier Name | Sum of Client Cost (Curr) |
FACEBOOK/INSTAGRAM | £888,807.00 |
LINKEDIN IRELAND LIMITED (GBP) | £43,606.00 |
SNAPCHAT | £254,310.00 |
TWITTER UK LTD | £221,701.00 |
2020 | |
Supplier Name | Sum of Client Cost (Curr) |
FACEBOOK/INSTAGRAM | £1,635,297.00 |
LINKEDIN IRELAND LIMITED (GBP) | £108,856.00 |
SNAPCHAT | £95,858.00 |
TWITTER UK LTD | £265,814.00 |
£17,282.00 | |
| FY 19 20 |
2021 | |
Supplier Name | Sum of Client Cost (Curr) |
FACEBOOK/INSTAGRAM | £1,393.832.00 |
LINKEDIN IRELAND LIMITED (GBP) | £122,427.00 |
SNAPCHAT | £206,584.00 |
TWITTER UK LTD | £181,982.00 |
£29,830.00 | |
| FY 19 20 |
2022 | |
Supplier Name | Sum of Client Cost (Curr) |
FACEBOOK/INSTAGRAM | £181,336.00 |
LINKEDIN IRELAND LIMITED (GBP) | £6,042.00 |
SNAPCHAT | £48,850.00 |
TWITTER UK LTD | £85,805.00 |
£1,967.00 | |
REDDIT INC (GBP) | £5,836.00 |