Question to the Department of Health and Social Care:

To ask the Secretary of State for Health and Social Care, what assessment his Department has made of the practical achievability of product reformulation in relation to the 2018 Nutrient Profile Model.

The Government has committed to updating the standards behind the current advertising and promotions restrictions on ‘less healthy’ food and drink.

The advertising and promotions restrictions currently rely on the outdated Nutrient Profiling Model (NPM) 2004/05. The new NPM has been updated in line with the latest dietary advice from the United Kingdom’s Scientific Advisory Committee on Nutrition, particularly in relation to free sugar and fibre. The Government published the new NPM on 27 January. Applying it to the restrictions will strengthen these policies by bringing more products of concern for children’s health into scope.

On 25 March, we launched a 12-week consultation on the proposed application of the new NPM to the advertising and promotion restrictions and published an impact assessment of the direct costs to businesses and intended health outcomes. We will use evidence from the consultation to inform the final impact assessment, which we will publish prior to amending the advertising and promotions restrictions legislation.

The NPM is not about restricting reformulation. The aim is to stop the targeting of ‘less healthy’ food and drink marketing to children and to encourage further reformulation and the promotion of healthier options. While some products previously reformulated to meet the NPM 2004/05 may need to go further, the new NPM continues to incentivise reformulation and supports industry to deliver healthier products over time by allowing greater credit for fibre.

We have published detailed technical guidance to support consistent calculation of free sugars, including a clear definition, a decision tree to help identify when a free sugars calculation is needed, and worked examples across a wide range of food and drink products. We continue to engage closely with industry and other stakeholders to address technical points relating to the new NPM and calculating free sugars and to determine what might support them further.