Scotland Office: Advertising

(asked on 8th December 2020) - View Source

Question to the Scotland Office:

To ask the Secretary of State for Scotland, if he will publish copies of audience targeting information used by his Department for (a) advertising, (b) campaign and (c) promotional purposes in the last 12 months.


Answered by
Alister Jack Portrait
Alister Jack
Secretary of State for Scotland
This question was answered on 15th December 2020

The audience targeting information used by the Office over the last 12 months is as follows:

  • All people in Scotland;
  • All people living in Scotland aged 18+;
  • All people in Scotland matching Interest: Small business, Entrepreneurship or Business, Behaviours: Small Business Owners, Industry: Business and Finance;
  • All people in Scotland matching Interest: Small Business, Small Business Owners, Small Business Administration, Small Business Saturday, business owner or Federation of Small Businesses. Behaviours: Small Business Owners. Employers: Small Business Owner, Industry: Business and Finance.

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