Question to the Cabinet Office:

To ask the Minister for the Cabinet Office, pursuant to the answer of 4 March 2026 to Question 116149 on Cabinet Office: Social Media, on what campaigns in (a) France and (b) the United States social media influencers were used; what messaging they promoted; and whether their social media posts stated they were being paid by the Government.

The campaigns in France and the United States are GREAT Audacious Kingdom and GREAT USA.

These campaigns are used to promote the UK internationally.

The Government works closely with its creative agency to ensure all partnerships with creators comply with Advertising Standards Authority guidance. This requirement is built into creators' contracts.