Question to the Ministry of Housing, Communities and Local Government:

To ask the Secretary of State for Housing, Communities and Local Government, what is the Government’s policy on political advertising marking whether it has been created or manipulated by AI.

The government recognises that while AI presents significant opportunities, it also introduces risks including challenges posed by AI-generated content for the online information environment and the potential impact on democratic processes.

Solutions that help to determine what media is real and what is AI-generated are key to tackling a range of AI risks. The government is undertaking work to explore the potential methods for detecting AI-generated content.

Any reforms in this area must be carefully balanced to protect freedom of expression and avoid placing undue burdens on campaigners and online platforms.