Beer: Tourism

(asked on 3rd March 2026) - View Source

Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Culture, Media and Sport, what assessment her Department has made of the potential impact of local and regional (a) breweries and (b) beer brands on the tourism economy in (i) Cornwall and (ii) England.


Answered by
Stephanie Peacock Portrait
Stephanie Peacock
Parliamentary Under Secretary of State (Department for Culture, Media and Sport)
This question was answered on 11th March 2026

The Government recognises the vital role of breweries and beer brands in both local communities and the attractiveness of the UK as a visitor destination. While DCMS has not made a formal assessment, we continue working with other Government departments to ensure that targeted support is provided for the sector.

The Government is committed to helping breweries grow through exports and supports all businesses, including exporters, via the new Business Growth Service (Business.gov.uk) which has integrated our support in a single, accessible platform, designed to help businesses across the UK start, scale, and succeed globally. The Chancellor also announced in January that pubs will get a 15% cut to new Business Rates bills from April followed by a two-year real-terms freeze.

The Government also provides showcase opportunities for the British Beers such as at embassy tastings, trade missions and global trade shows that connect producers directly with buyers and distributors. Breweries of all sizes can also access UK Export Finance (UKEF), which offers a wide range of financial products to support exporters and export-ready businesses.

The forthcoming Visitor Economy Growth Strategy will set out a long-term plan to increase visitor flows across the UK, boost value, and deliver sustainable growth. Central to this strategy is the delivery of greater regional dispersal, ensuring that visitor income is spread effectively across regional destinations, including rural and coastal communities.

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