Government: Advertising
(asked on 23rd February 2026) - View Source
Question to the Cabinet Office:
To ask the Minister for the Cabinet Office, how much and what proportion of central Government advertising spend was spent with (a) Meta, (b) Google, (c) Twitter/X, (d) YouTube and (e) TikTok in the last (i) three, (ii) six and (iii) 12 months; and what the total spend was in each of those periods.
As digital and social media become central to how people consume information, Government is adapting its communications approach to meet audiences where they are.
Digital and social media channels enable us to reach audiences more cost-effectively, delivering better value from communications budgets.
The table shows monthly platform expenditure for the last 12 complete months. Twitter/X is excluded due to zero expenditure. This list is not comprehensive of all social media platforms used.
Date | Meta | TikTok | YouTube | Grand Total | |
Jan 25 | £1,115,953.00 | £1,213,342.00 | £0 | £702,900.00 | £3,032,195.00 |
Feb 25 | £1,514,555.00 | £1,510,013.00 | £114,589.00 | £853,837.00 | £3,992,994.00 |
Mar 25 | £2,062,190.00 | £3,202,959.00 | £157,767.00 | £1,366,138.00 | £6,789,054.00 |
Apr 25 | £343,556.00 | £231,438.00 | £0 | £153,443.00 | £728,437.00 |
May 25 | £394,475.00 | £197,552.00 | £0 | £249,593.00 | £841,620.00 |
Jun 25 | £449,914.00 | £488,775.00 | £0 | £214,741.00 | £1,153,430.00 |
Jul 25 | £1,058,727.00 | £772,827.00 | £0 | £195,158.00 | £2,026,712.00 |
Aug 25 | £1,613,621.00 | £959,909.00 | £0 | £270,287.00 | £2,843,817.00 |
Sep 25 | £1,429,652.00 | £972,581.00 | £0 | £273,406.00 | £2,675,639.00 |
Oct 25 | £1,863,553.00 | £1,517,730.00 | £58,723.00 | £393,222.00 | £3,833,228.00 |
Nov 25 | £2,222,017.00 | £1,803,863.00 | £132,931.00 | £365,748.00 | £4,524,559.00 |
Dec 25 | £1,962,956.00 | £1,692,115.00 | £259,102.00 | £469,430.00 | £4,383,603.00 |