Question to the Cabinet Office:

To ask the Minister for the Cabinet Office, whether his Department has conducted any evaluations, stakeholder reviews or assessments of the public understanding, effectiveness or impact of the new UK Government brand identity since its introduction; and if he will publish any related correspondence or internal assessments.

For information relating to the UK Government branding update, I refer the Hon. Member to Questions HL14450, HL14451 and HL14452.

For information relating to stakeholder engagement, I refer the Hon. Member to Question 112168.

Government communications use “UK Government” as the primary identity for public-facing communications. This is not an introduction of a new UK Government brand identity. The Government Communication Service routinely reviews its branding to ensure it remains effective, accessible and fit for purpose across all channels, including digital platforms.