Question to the Cabinet Office:

To ask the Minister for the Cabinet Office, which Government departments, agencies, non‑departmental public bodies and other public authorities have been instructed to implement the new “UK Government” brand identity; and if he will publish any guidance issued on timelines for implementation, exemptions permitted, and arrangements for oversight or enforcement.

For information relating to the UK Government branding update, I refer the Hon. Member to Questions HL14450, HL14451 and HL14452.

For information relating to stakeholder engagement, I refer the Hon. Member to Question 112168.

Government communications use “UK Government” as the primary identity for public-facing communications. This is not an introduction of a new UK Government brand identity. The Government Communication Service routinely reviews its branding to ensure it remains effective, accessible and fit for purpose across all channels, including digital platforms.