Government Departments: Marketing

(asked on 12th February 2026) - View Source

Question to the Cabinet Office:

To ask the Minister for the Cabinet Office, with reference to reported spending of £532,000 on the GOV.UK brand refresh, of which £421,750 was attributed to the Cabinet Office and £110,250 to the Department for Science, Innovation and Technology, whether any additional costs have been incurred or authorised in relation to the wider “UK Government” branding programme.


Answered by
Nick Thomas-Symonds Portrait
Nick Thomas-Symonds
Paymaster General and Minister for the Cabinet Office
This question was answered on 24th February 2026

For information relating to the UK Government branding update, I refer the Hon. Member to Questions HL14450, HL14451 and HL14452.

For information relating to stakeholder engagement, I refer the Hon. Member to Question 112168.

Government communications use “UK Government” as the primary identity for public-facing communications. This is not an introduction of a new UK Government brand identity. The Government Communication Service routinely reviews its branding to ensure it remains effective, accessible and fit for purpose across all channels, including digital platforms.

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