Elections: Campaigns

(asked on 22nd January 2024) - View Source

Question to the Ministry of Housing, Communities and Local Government:

To ask the Secretary of State for Levelling Up, Housing and Communities, what assessment he has made of the potential merits of adopting the Scottish Government's approach to applying digital imprints to election content posted by unregistered third parties.


Answered by
Simon Hoare Portrait
Simon Hoare
This question was answered on 30th January 2024

The UK-wide digital imprint regime, introduced by the Elections Act 2022, is one of the most comprehensive digital imprint regimes in the world, applying to a wide range of material. The regime represents a substantial increase in transparency of digital political advertising for members of the public by requiring those promoting eligible digital campaigning material targeted at the UK electorate to include an imprint with their name and address.

Our regime does require unregistered third parties promoting paid-for material and those promoting other electronic material on behalf of specific political entities listed in section 44 of the Act to include an imprint in the material.

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