MG OMD: Equality and Social Mobility

(asked on 21st January 2026) - View Source

Question to the Department for Business and Trade:

To ask the Secretary of State for Business and Trade, with reference to the Media Buying contract with MANNING GOTTLIEB OMD, for what reason the requirement to promote diversity, inclusion and social mobility is a key performance indicator.


Answered by
Kate Dearden Portrait
Kate Dearden
Parliamentary Under Secretary of State (Department for Business and Trade)
This question was answered on 30th January 2026

The KPI is intended to incentivise the supplier to address issues of workforce inequality.

In line with Government procurement policy on social value, and because we are required to include a related KPI, this KPI was selected from an approved list in the Social Value Model linked to the policy.

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