Question to the Cabinet Office:

To ask the Minister for the Cabinet Office, pursuant to the answer of 21 October 2025, to Question 82673 on Government Departments: Social Media, how much has been spent on social influencers through (a) OmniGov and (b) Pablo Unlimited since July 2024.

Spend on influencer costs (exclusive of agency fees) since July 2024 to the date of this PQ is £365,331. This figure is reflective of currency conversion rates at the time of the request.

Please note, some data has been withheld due to commercial and wider sensitivities.