Question to the Cabinet Office:

To ask the Minister for the Cabinet Office, pursuant to the answer of 2 December 2025, to Question 93745, on Cabinet Office: Social Media, if he will name the specific social media influencers who were paid to advertise the government in relation to the (a) Free School Breakfast Club, (b) National Living/Minimum Wage, (c) Warm Homes, (d) Audacious Kingdom and (e) Greater Together campaigns.

These campaigns are used to raise awareness about government schemes and initiatives and promote the UK internationally.

The government recognises content creators as an important way to reach and engage audiences online.

Please note, some data has been withheld due to commercial and wider sensitivities.