Tourism
Debate between Viscount Younger of Leckie and Baroness Doocey
Viscount Younger of Leckie
I think the noble Lord raised a similar question about a week ago on the subject of routes into the Lake District. I am not going to repeat the answer given by my noble friend Lord Ashton but I will say that we are very aware of the need to transport tourists to and from important areas within the UK, including the Lake District, quickly and safely.
Baroness Doocey (LD)
My Lords, eight out of every 10 international visitors to the UK book their holiday online but a lot of the smaller SMEs do not have the digital skills to be able to market their businesses. Will the Minister agree to meet me and representatives of the industry to work out the best way to enable those businesses to get the skills necessary to grow the visitor economy across the regions and nations of the UK, which currently brings in £127 billion a year?
Viscount Younger of Leckie
I cannot immediately agree to meet the noble Baroness but I can certainly pass the message on to the Ministers concerned. She makes an important point: the visitor experience for people coming to the UK starts the moment that they start booking, so it is extremely important that we make it user-friendly.