Maggie Throup Portrait Maggie Throup
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My hon. Friend makes a very good point. Kids are excited by new technology, but the pilot will be for people aged 18 and over. I take on board her suggestion and perhaps we can look at other ways to encourage kids to use technology to improve their outcomes.

Simon Fell Portrait Simon Fell (Barrow and Furness) (Con)
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I welcome this announcement. We cannot, unfortunately, all have the iron will of my hon. Friend the Member for Thirsk and Malton (Kevin Hollinrake), but study after study shows that gamification really does drive positive behaviour. Can my hon. Friend confirm that this is just one part of the Government’s strategy and that we are also looking at changing physical infrastructure to improve cycling and walking access?

Maggie Throup Portrait Maggie Throup
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My hon. Friend makes a very good point. We cannot do this with one action alone. To me, it is very much cross-departmental. Whether it is through planning legislation or encouraging people to be more active, there are lots of different ways we can tackle obesity and the health disparities it brings with it.