Small Business Saturday

Debate between Seema Malhotra and Stephen Mosley

Thursday 4th December 2014 Westminster Hall

[Stephen Mosley]

I support what the hon. Gentleman says. He raises the points that I wanted to raise in my conclusion, so he is denying me all the glory of raising those issues myself.

By working together, local communities, local groups and local businesses can boost their small shops and therefore boost their local area. One of the most inspiring, exciting and successful ideas for doing that is small business Saturday. Simply, small business Saturday exists to support, inspire and promote small businesses. It started in the United States of America in 2010, and it has been a key feature of the pre-Christmas shopping period and become established on the first Saturday after Thanksgiving. Small business Saturday was conceived, launched and is still heavily backed by American Express, with the intention of encouraging shoppers to patronise small, local bricks-and-mortar businesses.

In America small business Saturday has been heavily promoted via a nationwide radio and television advertising campaign, with a heavy focus on social media that has generated more than 1 million Facebook likes and hundreds of thousands of tweets using the Twitter hashtags #SmallBusinessSaturday and #SmallBizSaturday. Many politicians and business groups in the US have backed the campaign, with many launching campaigns in their local area. Last weekend, on small business Saturday in the US, President Obama and his daughters, Malia and Sasha, went shopping at the Politics and Prose bookstore in Washington DC, where they picked up 17 books. Additionally, many small business owners in the US have started to run marketing specials on small business Saturday to capitalise on the boost in foot and online traffic, as most customers at this time of year are actively shopping for the Christmas period.

[Seema Malhotra (Feltham and Heston) (Lab/Co-op)]

I congratulate the hon. Gentleman on securing this debate. My hon. Friend the Member for Streatham (Mr Umunna) played a key role in bringing small business Saturday to the UK. The hon. Member for City of Chester (Stephen Mosley) is outlining a number of areas where small businesses in America have come forward, but does he agree that we can do a lot more and use small business Saturday to help our local businesses gain the confidence to come forward, market themselves more and feel that they can be much more present, and proud of their presence, in our communities?

[Stephen Mosley]

I totally agree. Small business Saturday started in the United States, and it is thought that last year US consumers spent $5.7 billion, which is about £3.6 billion, in small, independent retailers on small business Saturday. Following its success in the United States, small business Saturday first burst on to the scene in the UK in 2013. I am aware that the hon. Member for Streatham (Mr Umunna) was very much involved in bringing small business Saturday over to the UK.