Asked by: Sammy Wilson (Democratic Unionist Party - East Antrim)
Question to the Department for Digital, Culture, Media & Sport:
To ask the Secretary of State for Culture, Media and Sport, what assessment her Department has made of the role of generative AI chatbots in facilitating access to unlicensed gambling operators.
Answered by Ian Murray - Minister of State (Department for Science, Innovation and Technology)
AI chatbots covered by the Online Safety Act must protect all users from illegal content. We work with a wide range of stakeholders including technology companies to ensure these rules keep pace with technology and will not hesitate to go further if there is evidence to do so.
More broadly, the Government is committed to tackling illegal gambling through the Illegal Gambling Taskforce. We will therefore consider examples of chatbots promoting illegal sites to children, in conjunction with other issues, when deciding on the best next steps to increase protections against illegal gambling.
Asked by: Sammy Wilson (Democratic Unionist Party - East Antrim)
Question to the Department for Digital, Culture, Media & Sport:
To ask the Secretary of State for Culture, Media and Sport, what discussions she has had with technology companies on tackling AI-generated guidance on circumventing gambling regulation.
Answered by Ian Murray - Minister of State (Department for Science, Innovation and Technology)
AI chatbots covered by the Online Safety Act must protect all users from illegal content. We work with a wide range of stakeholders including technology companies to ensure these rules keep pace with technology and will not hesitate to go further if there is evidence to do so.
More broadly, the Government is committed to tackling illegal gambling through the Illegal Gambling Taskforce. We will therefore consider examples of chatbots promoting illegal sites to children, in conjunction with other issues, when deciding on the best next steps to increase protections against illegal gambling.
Asked by: Sammy Wilson (Democratic Unionist Party - East Antrim)
Question to the Department for Digital, Culture, Media & Sport:
To ask the Secretary of State for Culture, Media and Sport, what steps the Government is taking to prevent children from being targeted with online gambling advertisements during the FIFA World Cup 2026.
Answered by Ian Murray - Minister of State (Department for Science, Innovation and Technology)
The Advertising Standards Authority (ASA) advertising codes require all gambling operators to take all reasonable steps to ensure that children are not targeted by gambling advertisements. This includes a requirement for all operators to ensure that targeting is used responsibly, through utilising tools available on platforms to exclude under-18s from exposure wherever possible.
In 2025 the ASA strengthened its guidance to ensure that personalities or influencers with social media followings totalling at least 100,000 under-18s, across all platforms, are unable to advertise gambling.
The Government continues to work with a wide range of stakeholders to increase protections online. This includes ongoing work to tackle the illegal market.
Asked by: Sammy Wilson (Democratic Unionist Party - East Antrim)
Question to the Department for Digital, Culture, Media & Sport:
To ask the Secretary of State for Culture, Media and Sport, what assessment she has made of the effectiveness of PEGI’s self-regulatory framework in enforcing age ratings for video games containing loot boxes.
Answered by Ian Murray - Minister of State (Department for Science, Innovation and Technology)
The government engages with the Games Rating Authority (GRA), who are designated to ensure all games are appropriately rated using the Pan European Games Information (PEGI) age ratings. These ratings provide clear and detailed information on the content that can be found in a game such as violence, bad language, or the presence of paid random items (i.e. loot boxes).
In partnership with the GRA and other European regulators, PEGI has recently reviewed how their age ratings can better protect young players. As a result, four new risk categories have been developed, one of which directly addresses loot boxes, setting a minimum age rating of 16 for games which contain them.
The government supports the GRA’s strict enforcement of these new PEGI ratings, which come into force in June 2026. We will closely follow the implementation and expect that the new ratings will provide players, parents and video game developers with clear information on how loot boxes can be used in an age-appropriate way.
Asked by: Sammy Wilson (Democratic Unionist Party - East Antrim)
Question to the Department for Digital, Culture, Media & Sport:
To ask the Secretary of State for Culture, Media and Sport, what discussions she has had with the Games Rating Authority on their proposals for monitoring compliance with the minimum age requirement for games featuring loot boxes.
Answered by Ian Murray - Minister of State (Department for Science, Innovation and Technology)
The government engages with the Games Rating Authority (GRA), who are designated to ensure all games are appropriately rated using the Pan European Games Information (PEGI) age ratings. These ratings provide clear and detailed information on the content that can be found in a game such as violence, bad language, or the presence of paid random items (i.e. loot boxes).
In partnership with the GRA and other European regulators, PEGI has recently reviewed how their age ratings can better protect young players. As a result, four new risk categories have been developed, one of which directly addresses loot boxes, setting a minimum age rating of 16 for games which contain them.
The government supports the GRA’s strict enforcement of these new PEGI ratings, which come into force in June 2026. We will closely follow the implementation and expect that the new ratings will provide players, parents and video game developers with clear information on how loot boxes can be used in an age-appropriate way.
Asked by: Sammy Wilson (Democratic Unionist Party - East Antrim)
Question to the Department for Digital, Culture, Media & Sport:
To ask the Secretary of State for Culture, Media and Sport, what comparative assessment her Department has made of (a) loot boxes in video games and (b) gambling products; and what steps she is taking to mitigate potential harms associated with loot box mechanics, particularly for children and young people.
Answered by Ian Murray - Minister of State (Department for Science, Innovation and Technology)
The government is committed to ensuring games are enjoyed safely and responsibly by everyone and that, where they contain loot boxes, there are appropriate protections in place.
Prizes that can be won via loot boxes do not have a monetary value, cannot be cashed-out, and are of value only within the context of the game. They are therefore not legally classified as gambling. However, evidence has shown an association between loot boxes and gambling-related harm.
To improve protections in games containing loot boxes, industry-led guidance was published in 2023 with a 12-month implementation period, after which DCMS commissioned independent academic research into its effectiveness. We will publish the research shortly, alongside our next steps.
Asked by: Sammy Wilson (Democratic Unionist Party - East Antrim)
Question to the Department for Digital, Culture, Media & Sport:
To ask the Secretary of State for Culture, Media and Sport, what assessment has been made of the effectiveness of current regulatory protections, such as age verification and advertising restrictions, in preventing gambling among young people.
Answered by Ian Murray - Minister of State (Department for Science, Innovation and Technology)
All gambling operators in the UK must comply with robust advertising codes, which are enforced by the Advertising Standards Agency (ASA) independently of Government. These codes apply across all advertising platforms, including broadcast, online and social media. The codes are regularly reviewed and updated and include a wide range of provisions designed to protect children and vulnerable adults from harm. DCMS regularly engages with the ASA to discuss these changes and the impact of the regulations.
In addition, all operators in the UK are required to comply with the Gambling Commission’s Licence Conditions and Codes of Practice, which includes new provisions relating to direct marketing and socially responsible promotions and bonuses. The impact of these measures will be assessed in due course.
We are also working with colleagues across Government and other regulators to assess the effectiveness of age assurance tools on online platforms. We are considering a wide range of evidence to ensure children are best protected from gambling related harm.
Asked by: Sammy Wilson (Democratic Unionist Party - East Antrim)
Question to the Department for Digital, Culture, Media & Sport:
To ask the Secretary of State for Culture, Media and Sport, what assessment she has made of the effectiveness of current regulatory frameworks governing gambling advertising across broadcast, online, and social media platforms.
Answered by Ian Murray - Minister of State (Department for Science, Innovation and Technology)
All gambling operators in the UK must comply with robust advertising codes, which are enforced by the Advertising Standards Agency (ASA) independently of Government. These codes apply across all advertising platforms, including broadcast, online and social media. The codes are regularly reviewed and updated and include a wide range of provisions designed to protect children and vulnerable adults from harm. DCMS regularly engages with the ASA to discuss these changes and the impact of the regulations.
In addition, all operators in the UK are required to comply with the Gambling Commission’s Licence Conditions and Codes of Practice, which includes new provisions relating to direct marketing and socially responsible promotions and bonuses. The impact of these measures will be assessed in due course.
We are also working with colleagues across Government and other regulators to assess the effectiveness of age assurance tools on online platforms. We are considering a wide range of evidence to ensure children are best protected from gambling related harm.
Asked by: Sammy Wilson (Democratic Unionist Party - East Antrim)
Question to the Department for Digital, Culture, Media & Sport:
To ask the Secretary of State for Culture, Media and Sport, whether she plans to require gambling operators and online platforms to provide greater transparency regarding how gambling advertisements are targeted and delivered to users.
Answered by Ian Murray - Minister of State (Department for Science, Innovation and Technology)
The advertising codes that apply to all licensed gambling operators state that advertising must not be targeted at children or vulnerable people. The Government welcomes measures implemented by the Gambling Commission which have given customers greater control over the direct marketing they receive, and include further restrictions to make sure bonuses are constructed in a responsible way which does not encourage excessive or harmful gambling.
We will continue to explore whether more can be done to further raise standards in this area, particularly on online platforms.
Asked by: Sammy Wilson (Democratic Unionist Party - East Antrim)
Question to the Department for Digital, Culture, Media & Sport:
To ask the Secretary of State for Culture, Media and Sport, what obligations adult gaming centre operators have to report (a) antisocial behaviour and (b) violence on their premises to the police.
Answered by Stephanie Peacock - Parliamentary Under Secretary of State (Department for Culture, Media and Sport)
DCMS and the Gambling Commission do not hold data on the number or nature of police call outs to adult gaming centres.
All licensed gambling operators must uphold the licensing objectives set out in the Gambling Act, which include preventing gambling from being a source of, or associated with, crime or disorder. Licensing authorities are also able to set specific conditions on premises licences to mitigate risks posed by antisocial behaviour and crime, such as enhanced security requirements. Premises licence holders must also conduct a local area risk assessment for each of their premises, which includes risk mitigation related to crime and anti-social behaviour. Additionally, schemes such as Betwatch, a community-based crime prevention scheme, are designed to tackle localised anti-social and criminal behaviour in and around betting shops.