Rebecca Pow
Main Page: Rebecca Pow (Conservative - Taunton Deane) Broadband
Rebecca Pow Excerpts(7 years, 2 months ago)
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Matt Warman
Absolutely. We need to end up in a position where at least half the people to whom a service is advertised—the distribution of advertising, particularly postal advertising, is often based on postcodes—should be able to receive the service that they are invited to pay for.
Matt Warman
I should have said no at the beginning, but since I have been so consistent, I shall give way.
Rebecca Pow
I thank my hon. Friend—I am trying to make it up to 100% on the Government Benches. Does he agree that this whole thing is a minefield? We have just had more money for connecting Devon and Somerset. We all thought that everything would be fine and everyone would get the right broadband speed, but a minefield of confusion has transpired. Should not we have much clearer labelling, adverts—everything, really?
Matt Warman
Yes. As I understand it, we could have a separate debate about the broadband roll-out in Devon and Somerset, so let us park that.
We need to end up in a situation where at least half of the people who are offered a service can receive it. On the one hand, that would be a fivefold increase on what is currently offered; on the other, the half of people who, by implication, could not receive that service would still be let down. So a starting point for the ASA to consider would be not only that 50% of people can receive the advertised speed but that a certain amount either side of the average can also receive within a certain percentage of that speed. Let us say that 50% receive the advertised speed and 20% either side can receive within 10% of that. That way, customers would basically know what they were getting.
That would be a revolution compared with the shambles we have at the moment. It would restore consumers’ confidence that the service they were paying for was what they were getting. I hope it would also encourage some businesses to adopt the good practice that, to be fair, BT has adopted of trying to provide each individual customer at the point of signing up with a personalised suggestion of what their speed will be. We should not pretend that the industry has not tried to make progress, but we should certainly acknowledge that the ASA guidelines do not compel it to do so, and that is a position that we would like all to get to.