Copyright (Rights and Remuneration of Musicians, Etc.) Bill

Natalie Elphicke Excerpts

2nd reading
Friday 3rd December 2021 Commons Chamber

[Mrs Natalie Elphicke (Dover) (Con)]

I thank the hon. Member for this important debate. In what way would these proposals help in the situation in which Dame Vera Lynn found herself? She was one of the most loved entertainers and icons in the country, yet when there was a revival of some of her most famous and beloved songs, she did not receive royalties under her contract, which had been conceived and signed before the internet had even been considered and built. I would be grateful if we explored that point.

[Kevin Brennan]

The hon. Lady makes a powerful and pertinent point. She is absolutely right: wonderful British artists such as Dame Vera Lynn who recorded music in an era when—let’s face it—some record contracts were not exactly favourable towards the artist are still held to their terms by record labels. Sometimes they are unrecouped, which means that the record label has decided that it does not owe the artist anything at all because of the original advance that it made on the record. The point is that labels no longer have to manufacture or distribute records, there is no longer a percentage getting broken on the way to the record shop—all those costs are gone. They still have Dame Vera Lynn’s recordings, put them out there and make money from them, but under the terms of their legacy contract, they do not have to pay a penny. I will come on to explain how my Bill would take care of the very issue that the hon. Lady rightly raises.

The second major provision in the Bill—the first dealt with equitable remuneration—would place a transparency obligation on those who have had rights transferred or licensed to them, requiring them to supply timely and comprehensive information to the songwriter, composer or artist about where and how their music is being played, so that they can be sure that they are being paid what they are due. The Select Committee recommended this after hearing evidence that it is often very difficult for artists and songwriters to gain any clarity or to audit their works. We heard of money that should have been paid disappearing into what are known in the industry as “black boxes”. It is clear that songwriters suffer particularly because of poor data standards.

On the subject of the value of streaming to songwriters, the Committee expressed concern about how the big three record labels, which I mentioned earlier and which wield huge market power, own large parts of the music publishing business too, and how that might influence the way in which revenue from streaming is distributed. If the big three make more profit from their rights in the recording than they do from their rights in the publishing, there is a disincentive for them to pay songwriters a competitive share of streaming revenue. The publishing right ought to be competing for more value against the recording, but it appears to be stifled by the problem of ownership.

At this point, I want to praise the Government for noting the concerns expressed in our Committee’s report about the impact of monopoly power and cross-ownership in the music industry, and for referring the matter to the Competition and Markets Authority for a study of potential market failure. They deserve due credit for doing that. Let me say to the Minister that whatever the outcome of today’s debate, reform is needed. I hope that he and the Government will continue to “lean into” this issue and press the big three record labels to come to the table, acknowledge the issue and offer solutions, rather than remaining—as they occasionally seem to be—in denial. Perhaps he will say something about that when he responds to the debate.

The third major provision in the Bill would allow for contract adjustment when someone, often at the beginning of their career—we all know constituents like that, desperate for a chance to have their music heard—enters into an agreement which eventually results in a payment to them that is disproportionately low in comparison with subsequent revenues derived from the exploitation of their music. This right would strengthen the position of the weaker party entering into such an agreement, and it would encourage rights holders to ensure that agreements were fair and equitable in the first place, as ultimately the songwriter or performer would be able to appeal to the copyright tribunal to adjudicate on that contract.

The fourth and final provision would give UK songwriters and artists a right that is available in other jurisdictions, including the United States, but not in the United Kingdom. If after 20 years they are dissatisfied with the efforts being made by record labels or publishers—and I am glad to say that this would apply to Dame Vera Lynn, were she still with us—musicians could give notice of their intention to reclaim their rights to exploit their music, or transfer that right to another label or publisher that might do a better job than the existing one.

The importance of this proposal was highlighted very recently in the case of the UK recording artist Four Tet. Dissatisfied with the amount of money he was getting via his record label from streaming, he engaged lawyers to challenge his contract. The response of his label has been to remove his music altogether from streaming services, effectively a restraint of trade for that artist. His recording contract predated streaming. Under the provisions of my Bill, he could give notice that he intended to reclaim his music. This would incentivise labels to do better deals with artists—and, in fairness, many independent labels do have better deals with artists nowadays, often taking rights for 15 years rather than the lifetime of copyright, as has been the tradition.

Let me now anticipate some of the concerns that Members may have. I welcome their interest in today’s debate, but if they have been following the debate outside the House, they will know that a number of issues have been raised. It has been said, for instance, that the UK music industry creates a great many jobs as well as growth and exports, and is an important part of the UK’s soft power abroad. Why, then, should we rush to introduce legislation that could affect that world-leading status? I remind hon. Members that one in 10 streams originates in the UK, but only around a twentieth of streaming income comes back to the UK. Far from undermining our position, my Bill seeks to bring much of that lost income back into the hands of working British professionals.

This is an evidence-based reform. I know some in the music industry say we need more evidence—I am all for evidence—but it would have been helpful if the record labels and the British Phonographic Industry, after two requests from the previous Secretary of State for Digital, Culture, Media and Sport, had supplied the evidence that the Intellectual Property Office asked for and had volunteered some data on their royalty distributions. Why, even after the Secretary of State twice told our Committee they should do that, did they not provide the evidence? If they are going to say we need evidence-based reform, they need to supply the evidence.

Members may have seen a recent piece from the former chief executive of EMI UK suggesting that measures in the Bill, although well intentioned, could undermine the recovery of the UK’s music sector following the impact of the pandemic. That is a slight fallacy, because in fact the pandemic has had no overall effect on the recording industry. Streaming revenue actually grew by 20% in 2020. The sad fact is that EMI is no longer a British-owned company, much to my and others’ regret. Inexplicably, the chief executive appears to be conflating the recording business with the live business, which has been decimated by covid and emphasises even more why musicians need to be paid for their recorded music.

Some hon. Members will have seen the concern expressed about independent record labels, which may invest the most in new and emerging musical talent. Would my Bill reduce the amount of funding that smaller labels have available for supporting fledgling artists? The chief executive of the Association of Independent Music made a speech to the European Union five years ago calling for these exact measures to be implemented across Europe—that person was representing artists at the time. It is interesting that someone says there is not enough evidence, yet five years ago they were calling for the very measures I am calling for today. Plenty of evidence has accumulated in the meantime.

It is important to say that equitable remuneration can be applied in such a way as to take account of smaller independent labels that already have ethical business practices. Of course, in practice, they can and should operate in that way by agreement.

Colleagues will also have been told there is no general consensus in the music industry on what the impact of introducing equitable remuneration for streaming would be, and the argument goes that the Government are therefore right to undertake an extensive programme of research with all parts of the industry. I make it clear that I welcome the fact the Government are committed to undertaking this work, but I call on the record labels to collaborate and co-operate fully and to provide the information required for the Government to get a grip on the details. That does not preclude allowing the Bill its Second Reading and allowing it to go into Committee and the subsequent parliamentary stages, which will take a long time in any case, where the research can inform amendments and the Bill’s passage. The Government ultimately have control of the timetable.

Some have suggested that reintroducing equitable remuneration might have the unintended consequence of some independent artists receiving less money from streaming because session musicians would be entitled to be paid. In fact, fully independent music accounts for a very small proportion, probably 6%, of the total market, and fully independent artists who experience success are the ones making the most from streaming. The administration of ER may be cheaper to such artists than their current distribution deals. In any case, it is likely that any impact would be marginal, and it would be entirely possible to adapt the proposal to meet any concerns that arise.

Another concern that has been mentioned is that equitable remuneration could see record companies offer worse contracts, reduce advance payments to new talent or disinvest in the UK to make up for the loss of revenue from streaming. The Committee heard that advance payments ultimately keep artists in debt for a long time, so perhaps a cooling effect on the size of advances would not be a bad thing. As for companies, which are sometimes making 20% profit margins in the streaming era, with none of the costs associated with distribution or manufacturing, saying that they will pass any cut to that margin on to their own artists, that is surely the strongest possible argument that there is something very wrong with competition in this market. Anyone who believes in competition in this market should note that approach.

It has also been said that multinational record labels might decrease their investment in the UK if the streaming market became less competitive, but actually these changes will make the UK market much, much more competitive. The music industry is characterised best currently as an oligopoly—that is clear to all. One company may control as much as 40% of the market. Giving artists more control over their rights and letting those rights change hands more freely will hugely open up the market to smaller independent labels and artists. When changes were made in 2003 to copyright in relation to film, similar points were made, but we have seen the burgeoning expansion of the British film industry since that point, and I want the same for music.