All 1 Debates between Nadhim Zahawi and Lord Vaizey of Didcot

Birth of Shakespeare (Commemoration)

Debate between Nadhim Zahawi and Lord Vaizey of Didcot
Tuesday 6th May 2014

(9 years, 11 months ago)

Westminster Hall
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Nadhim Zahawi Portrait Nadhim Zahawi (Stratford-on-Avon) (Con)
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We are here today to commemorate the birth of a self-taught, self-made, self-created man. A man of many parts: player, poet, grammar school boy made good, entrepreneur, and of course cultural icon. A man who gave Britain a voice before there was a Britain. And a man who gave the world its best and truest account of what it means to be human.

The great 18th century man of letters. Dr Johnson, observed:

“Other poets display cabinets of precious rarities, minutely finished, wrought into shape, and polished unto brightness. Shakespeare opens a mine which contains gold and diamonds in inexhaustible plenty”.

Johnson was right about the extraordinary richness of Shakespeare’s works. Each of us will have a favourite line from the canon, whether

“All the world’s a stage”;

“To be or not to be”;

or

“This story shall the good man teach his son”.

I would be fascinated to hear which of Shakespeare’s speeches sends a shiver down the Minister’s spine.

Nadhim Zahawi Portrait Nadhim Zahawi
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Wonderful. I am confident that we shall have an extraordinary, cultured debate.

Shakespeare’s influence on English is not confined to the stage or the heavily annotated academic textbook: his words live and breathe in the language of everyday speech. If people wear their heart upon their sleeve, become a laughing stock, have people in stitches, then, in one fell swoop, simply vanish into thin air, they are quoting Shakespeare. They could also be describing the political career of Godfrey Bloom, but that is another story.

I hope the Minister will agree with me that the bard’s legacy is not only artistic, for as well as Shakespeare the poet, we also have Shakespeare the brand. When the Chinese premier, Wen Jiabao, visited Britain for two days in 2011, one day was reserved for high-level strategic talks in Whitehall, but the other day, at his own request, was spent in Stratford with the Shakespeare Birthplace Trust, the independent charity created by Act of Parliament to care for the sites associated with Shakespeare’s life. The thought of one of the world’s most powerful men wearing special white gloves so that he could reverently handle a Shakespeare first edition is a striking reminder of just how far Britain’s cultural reach extends.

Indeed, the British Council recently asked young adults in China, India, Germany, Brazil and the United States of America to name a person associated with contemporary British culture; Shakespeare came out top and was most popular in China. This is an important finding, because the recreational industries are one part of the Chinese economy where Britain has a real competitive edge, accounting for 35% of all Chinese imports. Recreation is a relatively small part of the Chinese economy now, but as China rebalances away from Government investment towards domestic consumption, we need to make sure that Britain maintains that dominant position.

Does the Minister recognise that Shakespeare is an incredibly important part of Britain’s image abroad? Does he agree, too, that the Shakespeare brand can be used to promote trade and dialogue with our target markets? I know that some will take issue with the idea of Shakespeare as a brand and at the use of a marketing term to describe such a towering, literary genius, but the bard would have seen no contradiction between art and enterprise. For him, they were one and the same.