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I want to make a few brief remarks. I thank the hon. Member for Stockport (Ann Coffey) and my hon. Friend the Member for North Swindon (Justin Tomlinson) for securing the debate, because this issue is important to all of us. We all have local communities in our constituencies, and we want them to thrive and our traders to succeed. We want independent traders, of which there are fewer and fewer, to be a key part of that. The debate is critical because it is about communities, which are usually created with shopping centres and high streets at their centre. High streets can help to create stronger communities, and we want to ensure that they can continue to do so. My first two jobs were in shops in Scotland, so the topic is close to my heart.
The debate is topical, given that we are coming to the Christmas period and a lot of shops and traders are feeling nervous about the next few weeks. As has been mentioned, more people are shopping online and out of town. In London, big chains are pushing up rents. My constituency is in west London. People think of London as a city, but apart from the inner city, London is made up of little villages. I have several specific high streets in my constituency that I look at in particular: Chiswick high road; High street in Brentford; High street in Hounslow; South street in Isleworth; Thornbury road in Osterley; and London road.
The Mayor of London has taken this issue on as a high priority. Recently, two of my high streets have received £4.8 million in support from the Mayor’s outer London fund. That has helped in creating a town centre manager, markets, Christmas lights—any initiative that would bring people to the high street and make it a focal point for people to shop and go to the restaurants there. A lot has been done. Of course, we have heard already about the Portas review. In fact, Mary Portas opened a shop on my local high street, Living and Giving, which is a shop for Save the Children—it is a charity shop on Chiswick High road. Some interesting points came out of that review, and the pilots have been set up. Also, in London after the summer of unrest and riots that we had, there is a high street innovation fund, and a lot has been done to encourage local markets. A lot has been done in that way, and the Government have done a lot to help to support small businesses, as many of us were saying earlier today in the main Chamber.
There are some things we have tried to do locally. A new market has been set up in Brentford on Sundays, to which lots of high quality traders have been coming, including new traders. A market is a great way in for someone who wants to start a business. Also, I have a regular forum with my traders in Chiswick to hear their concerns and try to do something about them. I certainly keep in touch with what is happening with the regeneration and transformation of two of my bigger high streets, in Brentford and Hounslow, which needed a lot of work done to them.
We have started to provide free parking for 30 minutes in some areas. I have been pushing my borough to extend that scheme right across the borough—my hon. Friend the Member for North Swindon talked about, I think, a 10% increase in trade from such a scheme. That is the right way to go, and is hopefully something that will be implemented right across the borough as soon as possible, because it will certainly encourage people to come to the local high street, as opposed to going out of town. We are also looking at business improvement districts. We do not have any in my part of west London at the moment, but there are many across London and we want to try to build on those.
When I speak to my traders, including on the high street, they talk about business rates—especially in London, with its high rateable values. Ideally, I would like the Minister’s support when I go and speak to the Prime Minister next week about what we do about business rates, because I would like a more fundamental reform of them. Traders have also asked me where they can go for help. Many of our traders try going to their local councillor or perhaps reaching out to a range of people, but who is responsible for our traders on the high street? Who looks after their concerns? As MPs, we have our constituents, and I have said to my local traders that I will absolutely help to represent their interests and listen to their concerns, because they are a core part of the local community.
Some of the things we are looking forward to include small business Saturday on 7 December, when a lot of activities will be taking place then across my constituency. That has helped to create a real sense of community, which is really important. Something we are seeing a lot of in London is empty shops. I would like to encourage the use of pop-up shops, which are another way for new entrepreneurs to test out their markets, starting small and growing from that. The more we can do to encourage pop-up shops as a starting-point, the better.
When it comes to local authorities, we want to encourage people to shop on the high street; therefore, there must be real diversity there. In some of my local areas we have seen a whole stream of estate agents or charity shops, but what we want is a good mix, because that is what will get people to come to the high street. When I go down Turnham Green terrace in Chiswick, it is wonderful to see a queue outside my butchers, Macken Brothers, on a Saturday. That just goes to show that if small traders on the high street are good and people know about them, they can be hugely successful. Some of the best moments for me—for example, Devonshire road street parties—have been where the high streets have got together and created events to improve the sense of community and to get shoppers to come their streets. They have been absolutely superb.
The key thing for us—all hon. Friends and hon. Members here today—is: what needs to be done to help the high street and help local traders to thrive? If there is more that the Government can do to support them—whether through taxation or business rates, encouraging flexibility on parking and diversity, or looking at how we use empty shops and encourage more pop-up shops—that will be a step in the right direction.
Hon. Members are being very self-limiting—very well-behaved.