London Olympic Games and Paralympic Games (Amendment) Bill

Mary Macleod Excerpts

Thursday 28th April 2011 Commons Chamber

[Mary Macleod (Brentford and Isleworth) (Con)]

The Olympic and Paralympic games are events like no other. To have them happening here in London is a once-in-ae- lifetime experience. I may be biased, but I believe that London is the best city in the world and I am confident that we will deliver a world-class games.

[Andrew Bingham]

On that point, does my hon. Friend hope to emulate the Manchester Commonwealth games of a few years ago, which were excellent?

[Mary Macleod]

I thank my hon. Friend for his intervention. Although London is the best city in the world, Manchester comes a close second and I am sure that the success of those games bodes well.

The hon. Members for Bethnal Green and Bow (Rushanara Ali) and for West Ham (Lyn Brown) talked about the pride felt at winning the bid, and that was shared across London and the country. It will be an opportunity to show what London and the UK can do. The Olympic games is the ultimate sporting event in the world, bringing together competitors from almost every nation. It is synonymous with the almighty struggle to be the best in each sport, as encapsulated in the Olympic motto, “Citius, Altius, Fortius” or “Faster, Higher, Stronger”.

Hosting the Olympic and Paralympic games in London provides an unrivalled opportunity to showcase the best of what our country can offer—a world-class sporting event, fantastic venues and accommodation, open and welcoming hospitality, and creativity and quality from the opening ceremony to the overall look and feel of the event, including the marketing, food and drink and merchandising available. Get it right and the London Olympics and Paralympics will provide the very best advertisement to the world of why London, and the UK as a whole, is the place to be for business, hospitality, tourism, sport and entertainment.

But the games are also about creating a lasting legacy, not just in east London but elsewhere in London and across the country. There will of course be many physical legacy elements from the games. The Olympic park will give an exciting new impetus to east London and will generate new housing and business opportunities. All Londoners will benefit from the improved transport links that have been put in place for the games.

However, to get the most out of the games, we also need to focus on the non-physical legacy aspects. In particular, we must ensure that the good work that has been done to encourage children to participate in sporting events linked to the Olympics continues and helps to foster a renewed interest in sport before, during and after the games. In London, and especially in the Hounslow area of my constituency, we have a significant and growing problem with childhood obesity. The best legacy we could have would be a long-term increase in the number of young people taking part in regular sporting activities. The Mayor of London’s Get Set programme aims to address this and I am pleased that the majority of schools in Chiswick, Brentford, Isleworth and Hounslow are already signed up to it. Schoolchildren can focus on how they can demonstrate the Olympic values of friendship, excellence and respect, and the Paralympic virtues of courage, determination, equality and inspiration. The programme is also continuing to develop sporting ambassadors, which has been successful across the borough of Hounslow.

As a London MP, I believe that it is important to get local Londoners involved. The volunteering scheme has seen all ages and backgrounds offering to take part in what is a great community cohesion scheme. It is also important that London residents benefit from the games as they have contributed to the cost. I hope that people across London—and especially in west London—feel those benefits.

The Bill builds on and strengthens provisions put in place in the 2006 Act and addresses some important matters. On advertising and trading, it is vital that we safeguard the look and feel of the games and avoid the potential for the over-commercialisation of the event. I welcome therefore the measures to extend the powers to seize unauthorised and fake merchandise. Many companies have contributed to the success of the games by developing official products and services, and their rights need to be protected, so we cannot allow ambush marketing to infiltrate the areas around the venues. We also need to take a sensible approach to implementation and focus on the mass sale of merchandise, not on seizing items of clothing worn to the event.

The presence of ticket touts is unwelcome. I am sure that the increase in the fine to £20,000 will help greatly to deter them. The ticket sales approach for the Olympics was a new one to most people, and such was the desire to attend the games that many people registered for significantly more tickets than perhaps they could afford, so I was glad to hear from the Minister that it will be possible for people to resell tickets at face value to family and friends without the prospect of being criminalised. Given the issues near the deadline, it would be good to provide the opportunity to buy tickets to those unable to get the ones they wanted.

My hon. Friends the Members for Croydon South (Richard Ottaway) and for Harrow East (Bob Blackman) talked about traffic management, which is critical to the games’ success. The sheer size and scale of the games is daunting. It has been suggested that the Olympics is equivalent to hosting 26 world championships simultaneously, so it is a huge challenge to implement. Clearly a top priority is to ensure the safe and smooth-running of the games. That is critical for the games family and spectators. At the same time, however, we must also keep London moving and working smoothly for residents, workers and businesses. It is not just the east London area directly around the Olympic park that will feel the impact of the increase in people; there are competitive venues and training camps across London, and the route to and from Heathrow airport, which runs through my constituency, will also form a significant part of the Olympic route network during the games.

Companies such as Fuller’s brewery in my constituency have expressed concern that they need to have as much notice as possible of the details of planned road closures across London. For example, significant changes to working practices, such as night deliveries, might be required to keep our pubs fully stocked with beer, and it will take time to develop new contracts for drivers and resolve issues such as noise in residential areas. We should also consider those who drive in and around London and the possibility of allowing cars still to come into London, perhaps between 7 am and 10 pm. It would be worth ensuring that those who work and need to use the roads can still do so.

I am sure that local authorities will be involved in the detailed planning of traffic management and road closures, particularly where there are known traffic issues. Everywhere in London has them to a greater or lesser extent. An issue for me will be along Chiswick high road, where the right turn into Sutton Court road coming off the A4 will be closed, forcing more traffic on to the high road. I will be speaking to my local team to ensure that they are considering the matter closely and not creating traffic problems in areas around London.

In summary, I welcome and support the Bill. The London Olympics and Paralympics provide us with an outstanding opportunity to showcase the best that we have to offer to the world, and I look forward to 2012 with great excitement. Let us make these the best games ever and show what can be achieved on such a great scale. Let it help young people aspire to go on and do great things; let us create a strong feeling of Britishness and community cohesion; let us do all we can to create a strong, lasting legacy for the whole of London; and let us use this as an opportunity to get more people re-engaged or involved in community and competitive sport, creating stronger communities, a greater team spirit and a healthier nation.