London Olympic Games and Paralympic Games (Amendment) Bill

Lyn Brown Excerpts

Thursday 28th April 2011 Commons Chamber

[Lyn Brown (West Ham) (Lab)]

This is not my first speech on the Olympics. I remember being in the House on the day that London won the Olympic bid, and describing my pride in the fact that it had been chosen and my excitement at being the Member of Parliament representing the area where the Olympic park would be based. Just in case any Government Members imagine that the Olympic park is an MP-free zone, let me state emphatically that it is not.

I am not sure whether any Members who are in the Chamber today have visited the Olympic site, but I agree entirely with what the Minister said earlier: the progress that has been made in turning what was effectively an industrial wasteland unto a beautiful park has been amazing. I am not the type of woman to wax lyrical about beautiful buildings, but I must say that I have become quite misty-eyed when looking at the buildings that we have managed to produce in the Olympic park. If Members have not been there, I urge them to go. It really is rather beautiful.

Before I deal with the provisions in the Bill, let me, as the local Member of Parliament, put the debate in context by speaking of the communities who will be most affected by the games, and who were promised when we placed the bid that they would benefit from them. I will not go into a long and detailed explanation or a statistical analysis of the poverty in London—a London which, despite City bonuses and high incomes, is also a place of real economic deprivation and hardship—but we should bear it in mind that the Olympic park is sited in the fourth poorest part of London, next door to Hackney and Tower Hamlets, which are respectively the poorest and second poorest parts.

The bid for the games was predicated on the leaving of an important legacy for my constituents and those of my hon. Friends representing east and south-east London constituencies. The bid document stated:

“By staging the Games in this part of the city, the most enduring legacy of the Olympics will be the regeneration of an entire community for the direct benefit of everyone who lives there.”

The ambition of the bid was big, but I did not and still do not believe that it is unachievable. The games present us with a once-in-a-lifetime opportunity to make a real and positive difference to an entire community in what is arguably the poorest area in the country. It is for that reason that the Olympic and Paralympic games must not be simply a fabulous sporting and cultural spectacle for a few weeks in the summer of 2012. They must become a mechanism for leaving lasting improvements in the health, housing, employment and skills of Londoners. To spend that much money and not achieve a lasting and positive legacy would be obscene. In years to come, the success of the 2012 games will be judged in two ways. It will be judged by the people’s experiences of the games during the fortnight—the warmth of our welcome, the quality of the competition, the slickness of our organisation, and the sheer excitement of the moment as we cheer our Olympic hopefuls to victory. Most importantly however, especially in the east of London, the games will be judged by what they leave behind—by whether or not they have managed to kick-start a sustained regeneration and renewal of that part of the poorest area of the country. The test applied by local people will be how many new homes and jobs have been created, and how much prosperity has been generated.

We made some big promises on those matters to the International Olympic Committee; indeed, many say the ambitious vision we offered for the future was what led to our winning the bid. We made equally big promises to the people of east London about what it would be like to host the Olympics and what the long-term benefits would be, and we now need to make sure we fulfil those commitments.

The people of the east end, including the people of my constituency, talk to me about how excited they still are at the prospect of the games coming—and they are excited. Young children have been engaged rather well in the process of putting on the games. Children at schools in my constituency have come along to watch the building process as it happens, and they feel part of it. That excitement is still with the local people I represent—and, fortunately, local polling evidence supports that too. I must tell the Minister, however, that there is still a slight feeling of unease in the constituency. People are becoming worried that the games might steamroller them, instead of helping to advance their interests, and they wonder if the promises we made for the future will actually be realised, and whether the benefits will remain after the Olympic torch has moved on. That is the context in which we are discussing the Bill.

I note the Minister’s assurance that the Bill does not make any significant policy changes, and that it is designed to deliver the intentions behind the original legislation. In the main, that is a good thing, although I admit to having been a somewhat critical friend of the former Government as we created the framework to deliver the games and its legacy. I am also pleased to note that the consultation on the Bill runs until 30 May, and I look forward to considering the results. However, I am sure Members will agree that the sensitivity and intelligence with which the provisions are implemented will be of greater importance than the details of the provisions themselves. It is crucial that local communities feel respected and engaged in all the planning and arrangements before the Olympics, to ensure that there is genuine access to the good things that they expect to come afterwards.

I understand that the consultation results will be published on the 2012 website, and I hope that they are made available very soon after the close of the consultation period, alongside a plan of action, so that those who will be most affected will know what is to happen. To be honest, I do not think that a notice on the website will achieve that end. I therefore ask the Minister to ensure that the fabulous local campaigning newspaper, the Newham Recorder, is involved so that it can fully inform its readership and my constituents of the results of the consultation and what actions might stem from it.

The Bill’s provisions on advertising, trading, ticket touting and traffic management during the games period appear to be pragmatic and reasonable, and I wholeheartedly support the increase in the maximum fine for ticket touting from £5,000 to £20,000 and gently ask if we think that that is high enough given the potential profitability of illegal touting. If we do not think it is high enough, might we put in place an elastic higher end to cover those who might profit more than hitherto expected from such illegal activity?

Businesses in Newham—particularly small and medium-sized enterprises—have not all felt that it is easy to participate in the supply chain. They still see London 2012 as a once-in-a-lifetime opportunity however, and I do not want any unreasonable or poorly designed measures to undermine it for them, or to lead to their incurring additional costs. I would hate to see them embark on a course of action that they then have to change or abandon because it does not accord with the branding rules or other measures we might introduce at a later stage. As the Minister has acknowledged, the Olympic branding regulations are complex, and local businesses located in the regulatory zone that are not official outlets could have their goods seized if their activities contravene them. I understand the need for the regulations, but local traders could find themselves in trouble simply by selling Coca-Cola to thirsty visitors.

[Hugh Robertson]

I can immediately set the hon. Lady’s mind at rest on this point. There is a very tight exclusion zone around the venues that will absolutely not stretch into the areas in which many of her local businesses operate, so there is no chance at all of that happening. Also of course, all these regulations will be well publicised before the event. I do not think there is anything new in this set of amendments that would cause difficulty. Businesses do have to pay close attention to the provisions of the original 2006 Act, which includes a series of relevant measures under which if they were to start to advertise their business on the back of London 2012, they would almost certainly contravene regulations. Those regulations were contained in the original Act however, not in this set of amendments.

[Lyn Brown]

I am grateful to the Minister for that clarification. I agree that there was substantial debate on the previous regulations, but local businesses have raised issues with me to do with what brandings they can use outside the exclusion zone and whether that might contravene the rules. I understand that no official advice has yet been issued. If it has been issued, I would be grateful to be told that I am wrong, but if it has not yet been issued, I urge that it should be so and that it should be publicised in order to prevent future misunderstandings that could generate local resentment.

Traders are also anxious to see the detail of the fair compensation that will be available to them if their businesses are adversely affected. When the Minister sums up, I would be grateful if he could give an indication of when that information might be made available. It says in the consultation that tackling unauthorised trading within the regulated zones will probably be undertaken by council staff experienced in dealing with similar enforcement issues, but the level of unlawful trading, especially in the Olympic zone, is likely to be far higher than ever experienced locally before. I understand that additional funds will be made available to provide for enforcement officers, and I hope that those officers will come from local councils. It is essential that local enforcement officers are employed in order to ensure that there is appropriate sensitivity in the enforcement of regulations at the games—that refers to a point made by the hon. Member for Enfield, Southgate (Mr Burrowes).

I also expect that the enforcement officers will need additional support from the local police. Given that we are facing cuts of 8% to the local police force in 2012, I would be grateful if the Minister could guarantee, either today or at a later date, that that support will come from the local force. It is from the local force that I would particularly like to see the support coming.

We know that the designation of the Olympic park zone is likely to displace illegal activity to the adjoining areas. That will potentially have an impact on pedestrian safety and on legitimate established traders, with implications for council and police resources too. Again, I ask that finance be put aside to deal with that effectively.

London’s bid for the 2012 games was brilliantly conceived and executed, and was predicated on a long-term legacy. In order to shape those outcomes, the reality needs to live up to the words, and there is still much more to do. The scale and nature of worklessness in Newham, where nine jobseeker’s allowance claimants are chasing each vacancy, means that there is a need for additional support if local people are to develop the skills to take the jobs that will become available. I welcome the positive results from initiatives such as the Workplace project in Newham but I, like my hon. Friends in east London, have long argued that more needs to be done to ensure that the entire Olympics project creates new kinds of jobs, not only in construction, important though that is, but in hospitality, media, retail, sport and other sectors. Both local and central Government, including all Departments, must continue to work together to exploit the once-in-a-lifetime chance of marketing the area internationally during the games to bring long- overdue private sector investment and create prosperity in our region.

I wish briefly to discuss other things that are on offer but that we are perhaps not exploiting, and these relate to the tourist trade in east London. The area must be ready to play its part in London’s offer to tourists from all around the world. The Olympic site, Stratford City, Canary wharf, maritime Greenwich, Brick lane, The O2, Greenwich peninsula and the Royal docks are obvious jewels in east London’s crown that are ripe for marketing to businesses. We also have some less obvious tourist assets, which are perhaps unknown to many hon. Members and to many Londoners but which include: the Asian one-stop wedding shop in Green street, in my constituency; and the creative hubs at Three Mills, where “Bad Girls” was filmed, Whitechapel and Leamouth. The east end of London has a great history and a vibrant and hugely diverse local culture. It is well placed to attract the various types of, and the share of, tourists from this country and abroad, if only people knew about it.

I am grateful for your indulgence in widening the parameters of this debate, Mr Deputy Speaker, so that I can advocate properly on behalf of my constituents, and I offer a final thought in summation. The history of recent Olympic games offers many lessons. It shows that hosting this type of global event can renew local areas and transform the life chances of the people in them, as happened in Barcelona; it can leave underused stadiums, as happened in Athens or Sydney; or it can lead to local populations being priced out of the attractive new housing, as happened in Atlanta. The experts are clear that the legacy momentum is the single most important factor determining the extent to which the games drive the transformation of the host city, with a significant element of that legacy needing to be delivered before the games begin. So the Government need urgently to take these lessons to heart. They must get a move on and galvanise the actions needed to secure the long-term benefits from the games if we are to emulate the success of Barcelona, as we should all sincerely hope we are able to do.

[Several hon. Members]

rose—