Broadcast General Election Debates (Communications Committee Report)

Lord Macdonald of Tradeston Excerpts

Wednesday 21st January 2015 Lords Chamber

[Lord Macdonald of Tradeston (Lab)]

My Lords, I thank the noble Lord, Lord Inglewood, for this opportunity to discuss the informative and well judged report of your Lordships’ Communications Committee, which he summarised so well in introducing the debate. I declare a past interest in election broadcasting, having been in or around the ITV side of negotiations in eight general elections from 1970, when Harold Wilson lost to Ted Heath, through to 1997, when John Major lost to Tony Blair. Alas, there were no leadership debates in all that time and no agreement either in 2001 or 2005.

In my view, the explanation for the lack of agreement has never really changed. No party ahead in the opinion polls would risk its leader saying the wrong thing or performing poorly before polling day. The risk always outweighed the possible reward. Westminster veterans also recalled the alarming precedent of the 1960 televised debate in America, of which the noble Lord, Lord Grade, reminded us: Richard Nixon looking shifty and sweaty on screen and John F Kennedy going on to be elected President by the narrowest of margins. Television, with its close-up intimacy, was seen to encourage emotional responses that campaign managers could not predict or control.

Party managers here in Britain also argued that we do not elect presidents. We vote for MPs whose parties appoint their leaders, who may then become Prime Minister. Broadcasters should note the Communications Committee’s recommendation that in the context of televised leaders’ debates, they have a role to play in helping the British public to understand that they are not electing a president.

Today, the concern of established political parties might be the fear that charismatic celebrities with sweeping assertions and simple solutions will have a popular appeal that cannot easily be countered in the soundbite format of a multiparty debate on prime time television. Of course, that impact can now be amplified online by the explosion of social media.

The counterargument is that millions of citizens no longer register to vote and, with turnout in long-term decline, leaders must make better use of television and new media to reconnect with voters—as the leaders’ debates did in 2010, with good audiences and a pretty positive response.

I welcome the recommendation of the Communications Committee that stated:

“We encourage the broadcasters, in particular the PSBs”—

public sector broadcasters—

“mindful of their obligations and public purposes, to take very seriously the opportunities to develop activities around the debates to provide voter information and stimulate the public to be interested in the electoral process more generally”.

On traditional television channels—even ratings-conscious commercial channels such as ITV—general election programming frequently took priority over selling airtime to advertisers. Indeed, public service broadcasters have never given up on their efforts to make election coverage both serious and popular.

Finally, after a very long wait, we got a televised leaders’ debate in the general election of 2010, thanks to Prime Minister Gordon Brown breaking with precedent and agreeing to participate. The 2010 negotiations with broadcasters were still sensitive, and the agreement on the format was very detailed, with no fewer than 76 rules. These rules are still useful for 2015. The Communications Committee recommends that broadcasters should continue to oversee and produce the election debates, and I agree.

The regulator, Ofcom, is also clear that, although it gives guidance on which parties it judges are best qualified for inclusion in debates, the final decision on structure and participants remains with the broadcasters. As noble Lords will be aware, on recent electoral results and polling figures Ofcom judged that UKIP was now a major party but did not accept that the Green Party was yet a major player.

The broadcasters—BBC, ITV, Channel 4 and, this time, Sky—have proposed three general election debates. The first is to be between Conservative and Labour; the second will include the Liberal Democrats; and the third will also include UKIP. However, as we have heard, the Prime Minister has said that he will not participate in any debates if the Green Party is excluded. The political rationale seems quite clear. Including right-wing UKIP in the third debate would allow Nigel Farage to attract votes from the Conservatives, so also including the left-wing Greens would balance things up, since they are more likely to attract votes from Labour and the Liberal Democrats.

Back in 2010, it was David Cameron who was demanding a leaders’ debate and accusing Prime Minister Brown of dithering and being a bottler. Now, as Prime Minister, it is Mr Cameron who is being accused of being the bottler—but it seems unlikely that broadcasters will press on without the Prime Minister, or replace him with a chair or even a long statement. So what happens now? I read that ITV is open to including the Greens. With the proposed exclusion of the Green Party having boosted its opinion poll ratings, other broadcasters might also come to see its inclusion as fair play.

For the broadcasters, the change in format could be pretty minor. Instead of having first two, then three and then four leaders answering questions, there would by the end be five. If that leaves too little time per leader, running times can simply be extended for the last debate. That seems the easiest option for the broadcasters; the format is, after all, for them to decide. They could reasonably assume that giving the Green leader Natalie Bennett her 15 minutes of fame is unlikely to lead to a walkout by Messrs Miliband, Clegg and Farage. On the other hand, if these leaders agree to debates that include the Greens but Mr Cameron finds another reason to refuse to debate, he risks being seen as the dithering bottler of the 2015 general election. That will not go down too well with an already pretty cynical electorate. I therefore think and hope that the debates will happen.