Lord Lee of Trafford
Main Page: Lord Lee of Trafford (Liberal Democrat - Life peer)
To ask Her Majesty’s Government what is their assessment of the importance of tourism to the United Kingdom economy.
My Lords, I beg leave to ask the Question standing in my name on the Order Paper. In doing so, I declare an interest as chairman of the Association of Leading Visitor Attractions.
My Lords, tourism makes a major contribution to the economy in all parts of the United Kingdom. In 2011, tourism directly contributed £53 billion to the economy and employed 2.7 million people in full or part-time jobs. The Government place great importance on this industry as part of their strategy for growth. That is why we are investing more than £130 million, matched between the public and private sectors, in the GREAT and other marketing campaigns.
My Lords, the reality is that successive Governments have treated tourism as a Cinderella industry. If you look at the rates of air passenger duty and VAT, we are internationally uncompetitive. On visa requirements, France gets six times the number of Chinese visitors that we do. Tourism was not mentioned in the manifestos of any of the parties at the previous election. As a result of the reshuffle, we are now on our ninth tourism Minister in 10 years. Is my noble friend aware that 33 tourism bodies have today come together to form the campaign for tourism to argue that tourism should be much higher up the political agenda, and that they have written to the party leaders and are determined that tourism will be supported to enable it to fulfil its true potential?
My Lords, I am, indeed, aware of the campaign and its letters to the party leaders and other interested groups. I have read its letter, which a wide range of organisations has signed. I am sure I shall have nothing to do with the writing of any of the party manifestos, but I encourage the writers and all of us to think very strongly about that important sector, tourism.