Children’s Health: Sugar Debate
Full Debate: Read Full DebateLord Krebs
Main Page: Lord Krebs (Crossbench - Life peer)Department Debates - View all Lord Krebs's debates with the Department of Health and Social Care
(1 year, 3 months ago)
Lords ChamberI think one of the things that, hopefully, I have learned in the almost year that I have been answering Questions is when I know the answer to a question and when I do not. I am afraid this is one of the examples of the latter. I will happily look up the Canadian example of the use of whole milk and write to the noble Lord on it.
My Lords, I declare my interests, as recorded in the register. I was very pleased to hear the Minister refer to the soft drinks industry levy, which has been a very successful way of reducing sugar consumption in soft drinks. Therefore, do the Government have plans to extend that levy to other products that contain a lot of sugar? That would be a very effective way of reducing sugar consumption.
The noble Lord is correct; that has been a success story. Overall, we have seen a 46% reduction of sugar, while at the same time sales of drinks in that category have gone up by 21%—that is 60%-plus if you combine the two. We are now looking at other moves that can help. The movement of product positioning to remove the so-called “pester power” is a key step forward in this. Of all the modelling that has been done, that is the thing that it is thought will reduce calories by the most—by 96%. That is the current focus; it has been in place for almost a year and early evidence is that it is working, but as ever we must keep everything under review.