Census Day

Lord Geddes Excerpts

Monday 7th March 2011 Lords Chamber

[Lord Taylor of Holbeach]

A large number of specialists have been recruited and translations of the questions and information leaflets will be available in 56 languages. There will also be drop-in centres located in local communities to assist in completing the forms where that will be of help. Community leaders are being encouraged to become involved in helping to complete the forms.

[Lord Geddes]

My Lords, I may have misheard my noble friend, but in his original Answer, did he say that advertising was going to go on beyond census day; and if so, why?

[Lord Taylor of Holbeach]

I am afraid that much of the effort involved in the census has to be made in chasing those who have not returned the form. The task of some 35,000 field staff will be to chase up the addresses from which no return has yet been received. That is the reason for the chase-up advertising.