Media Bill

Lord Dunlop Excerpts

2nd reading
Wednesday 28th February 2024 Lords Chamber

[Lord Dunlop (Con)]

My Lords, I join in the refrain and say that I, too, welcome the Bill and share in the widespread cross-party support for it. As we have heard, it has been a long time in gestation and has benefited from pre-legislative scrutiny. There is now a strong desire across the UK broadcasting industry to see the Bill progress swiftly through Parliament. As we have heard, it is over 20 years since the Communications Act, and the media landscape is unrecognisable from two decades ago. UK creative industries are globally successful, and public service broadcasters are at the heart of the ecosystem. They compete internationally with new global platforms that have deep pockets and are increasingly the gatekeepers of content discoverability.

Our choice and competition are good; yet, if PSBs are to compete effectively, it is surely right that their video-on-demand services enjoy the same visibility as their linear services do now. As we have heard, there is a question as to whether “appropriate prominence” needs to be strengthened to “significant prominence”, and I, like others, will listen carefully to the debates to come. As with so much of this Bill, a lot depends on how Ofcom discharges its extensive responsibilities, including ensuring appropriate regional prominence. For example, Scotland-based viewers watching via a Samsung TV or an Amazon Fire Stick need easy access to a prominently positioned STV Player app.

My main point concerns Gaelic language broadcasting, about which the right reverend Prelate the Bishop of Newcastle spoke thoughtfully. Gaelic is a valuable part of our cultural heritage; it continues to be important for Scotland’s cultural life and has always enjoyed cross -party support. A Conservative Government—thanks, I think, to my noble friend Lord Forsyth of Drumlean—set up the first Gaelic television fund in 1991, with funding of £9.5 million per year. In today’s money that would be worth £25 million, almost double MG Alba’s current budget.

The White Paper recognised that

“certainty of … funding is important for MG ALBA being able to deliver for Gaelic speakers”.

The reference in the Bill to public service broadcasters providing sufficient content in a recognised regional or minority language, including Gaelic, is welcome. However welcome, the Bill’s protection for Gaelic broadcasting is incomplete, in contrast to the extensive—and very welcome—provisions for S4C. There are, of course, more Welsh language speakers than Gaelic speakers. Could this possibly be because there is a link between 40 years of consistent support for Welsh language broadcasting and a renaissance in the Welsh language?

The Bill facilitates the delivery of public service content in a fast-moving and competitive digital age. With the right support, Gaelic broadcasting has an exciting opportunity to engage the next generation of young, would-be Gaelic speakers. However, if the Gaelic television service lacks prominence and discoverability on new digital platforms, there is surely a risk of it withering on the vine.

Under the Bill, Ofcom determines what is sufficient. For me, this raises two problems. First, there is no yardstick for judging sufficiency, and the status quo is clearly not a helpful guide. The Gaelic TV channel, BBC Alba, is run by the Gaelic Media Service, MG Alba, in partnership with the BBC. The channel achieves great success, despite increasingly tight funding constraints. MG Alba’s static £13 million budget will by 2026 be worth half what it was when it started in 2008, and the channel’s total budget of £23 million compares with S4C’s index-linked funding of nearly £90 million a year, plus programming worth £20 million annually from the BBC. Despite these constraints, BBC Alba pulls in a loyal weekly audience of nearly 300,000—not far off what S4C achieves.

Gaelic broadcasting is being asked to compete with one hand tied behind its back. Under current funding arrangements, only a quarter of content broadcast is new—one hour 40 minutes per day—and just three hours of new drama is commissioned a year: one evening’s-worth of box-set viewing. S4C commissions 60 hours of drama for television and three hours of digital, and receives a further 63 hours from the BBC.

The second problem is that Gaelic broadcasting falls foul of one of the rough edges of Scotland’s devolution settlement. On the one hand, broadcasting is a reserved matter. The statutory underpinning of MG Alba is UK legislation. A UK regulator, Ofcom, is the arbiter of sufficiency. Yet, on the other hand, the function of providing MG Alba’s funding is devolved to Scottish Government Ministers, who are not answerable to Ofcom: split responsibilities, with MG Alba falling between the cracks. So can my noble friend the Minister say what happens if the level of Gaelic content Ofcom deems sufficient is more than can be financed with current BBC and Scottish Government funding levels?

The Government argue that the future of Gaelic language broadcasting is best considered as part of the BBC’s charter review. Yet BBC Alba is a joint venture where one of the parties—MG Alba—is not covered by the charter. In any case, a new charter is four years away and must deal with a plethora of other competing issues.

Gaelic broadcasting faces a very uncertain future if the can is kicked down the road—the opposite of what the Government recognised as being important in the White Paper. That is why more explicit protection of Gaelic broadcasting in the Bill is needed. I hope my noble friend can respond constructively to a very legitimate concern, which I believe with good will is soluble.