Lord Dholakia
Main Page: Lord Dholakia (Liberal Democrat - Life peer)Tourism: Chinese Visitors
Lord Dholakia Excerpts
Viscount Younger of Leckie
The noble Lord makes a point about Chinese students; the Question relates more to Chinese tourism. But, having said that, it is very important indeed that we encourage all Chinese citizens to come to Britain, whether they are students or tourists. There is much going on in terms of marketing Britain abroad to China. VisitBritain has a £100 million marketing fund, jointly funded by the DCMS and the private sector. To answer the noble Lord’s question to this extent, it is particularly important that we improve the perceptions of the UK. By that, we should improve digital marketing, invest in trade engagement and improve the packaging and promotion of the UK to Chinese visitors.
Lord Dholakia
My Lords, is the recently announced increase in the visas for these Chinese visitors not at the expense of visitors from the Indian subcontinent?
Viscount Younger of Leckie
I can reassure my noble friend that that is not the case.