Lord Black of Brentwood
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Localism Bill
Lord Black of Brentwood Excerpts(13 years, 2 months ago)
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Lord Black of Brentwood
My Lords, I warmly welcome the government amendments. In talking to this group, I declare an interest as a director of the Advertising Standards Board of Finance. I first raised this issue at Second Reading with the health warning that it appeared to be a rather dry and technical issue. So it is, but it has been an important issue to a substantial industry. The outdoor advertising industry in the UK is worth well over £1 billion and accounts for 10 per cent of all display advertising, employing, directly or indirectly, about 15,000 people. It is also a very responsible industry and is fully committed to the codes of advertising practice enforced by the Advertising Standards Authority. Although the noble Lord, Lord Smith, may be able to tell us more, complaints about outdoor advertisements have, as I understand it, dropped by more than 30 per cent in the past year or so. It is absolutely right that we should do what we can to support the industry, and the Government’s amendments—which will give the industry real local power over appeals against enforcement notices—do just that.
I add my thanks to the Minister and her colleagues for listening to the real concerns and for acting. These amendments give real force to the issues that we raised and I warmly welcome them.
Lord Smith of Finsbury
My Lords, I support the noble Lords, Lord Borrie and Lord Black, in welcoming the Government’s amendment and I agree with them about withdrawing our alternative amendments.
As chairman of the Advertising Standards Authority I believe strongly in the enormous value of responsible advertising. The outdoor advertising industry is, overwhelmingly, hugely responsible. The amendment ensures that that responsibility and the freedom to advertise that goes along with it will remain firmly in place, and sensibly so. I welcome the Government’s amendment. I thank them for listening and for producing a highly acceptable formula in their amendment.