Mix 96 (Digital Radio Switchover)

Debate between Lord Bellingham and Cheryl Gillan

Thursday 28th November 2013 Commons Chamber

[Mrs Cheryl Gillan (Chesham and Amersham) (Con)]

I am grateful, Mr Speaker, for the opportunity to raise the subject of what is in fact our local radio station, Mix 96, and the digital switchover. As a Bucks Member of Parliament it is good to have the opportunity to raise with a colleague such as you an issue that is not HS2, but concerns a successful local business that provides news and information, supports local charities, promotes local businesses, advertises job vacancies, and even lists school closures during the winter—oh, and before I forget, it also plays great music.

Mix 96 approached me because it is concerned about the switchover. We all know that small local stations, whether licensed by Ofcom as commercial or community stations, lie at the heart of communities up and down the country and hold a special place in the hearts of millions of consumers. However, local radio cannot stand apart from consumer trends. It is worth remembering that, although levels of music listening have never been greater, a large proportion of the listening done by those consumers who are most attractive to advertisers is not done through radio—whether BBC, commercial, analogue or digital— but is instead selected from thousands of people’s own MP3 tracks, or from an even bigger library ready to stream courtesy of programmes such as Spotify.

There is no doubt that the market is changing, and although radio still plays a central role in that, and indeed remains the most personal of media, in some cases people are moving from analogue to digital—whether or not to digital audio broadcasting—to listening online or through smartphone apps. Understandably, that has left small local stations such as Mix 96 feeling worried.

[Mr Henry Bellingham (North West Norfolk) (Con)]

I am delighted that my right hon. Friend has secured this debate. Is she aware of the local radio station, KLFM, in my constituency that has been doing a phenomenal job? It is the local radio station to listen to across my constituency in factories and places of work. Does she agree that these changes should be consumer-led, and that there should be an independent analysis of the cost?

[Mrs Gillan]

My hon. Friend makes a pertinent point, and I will come to that later in my speech. I am glad to welcome the Minister for Europe, my right hon. Friend the Member for Aylesbury (Mr Lidington) to the Front Bench. His constituency is within the footprint of Mix 96 and he is keen to support this debate.

For a national station, the cost of broadcasting in DAB need not be very different from broadcasting in analogue. For a small local station, however, with a single FM transmitter, the cost of broadcasting on a local DAB multiplex with half a dozen transmitters could well be unaffordable, especially while it is still also paying to broadcast on FM. If small stations made that leap to DAB, they would invariably find that they were paying for coverage far greater than they had on FM, whether they wanted it or not. DAB is fundamentally the wrong platform for genuinely local radio stations such as Mix 96, which is a hugely popular and commercially successful station. The geographical areas that DAB multiplexes cover are significantly greater—often two to 10 times greater—than those areas covered by many local FM-operated stations.