Soft Power and the UK’s Influence (Select Committee Report)

Lord Addington Excerpts

Tuesday 10th March 2015 Lords Chamber

[Lord Addington (LD)]

My Lords, when you are number 26 in a list of 30, everything you thought you might say that might be original has usually been covered. I shall run through these areas quickly.

The BBC World Service is an incredibly good institution but, as has been said, it would not exist in anything like its current form without the BBC. The BBC’s greatest claim to fame is that it bears the name “British” and has consistently been a pain in various parts of the anatomy of every single British Government that I can remember. Trying to explain that abroad, and the fact that a society such as ours supports such an institution, says more about us than we can imagine from sitting here.

It has been suggested that we should enhance our Diplomatic Service to access the power and influence that we have. I agree with what the noble Lord, Lord Judd, said about power and soft power. I, too, have problems with how much power and influence is concerned, but there must be something that takes it forward. It is also quite clear that hard power still has a role to play—it is probably the backstop to smart power and soft power. You name it, we need it. If we are to be any sort of player in the world and to be sure of our own security, we will need hard power. We can argue until the cows come home about exactly what form that should take, but we will need something there.

There is one thing that I do not think has been touched on much, which was something of a surprise to me. The report mentions the Olympics but there is not much mention of sport generally. If ever there is something that goes beyond the normal confines, it is sport. Sport is something you can talk about and relate to. Britain has given the world football. The figure I saw was that the Premier League reaches 212 territories—I am not quite sure what that is in terms of countries. Billions of people watch it. We have the most watched league; that is massive power. In the current row about the placement of the World Cup, if we have not brought the FIFA house crashing down, at least we have shaken its door a bit. We can probably say that, yes, we have power there.

We also have the Rugby World Cup coming up. For anybody who wants to see the comedy version ahead of it, do you know that the British Parliament is hosting a parliamentary World Cup tournament? I do not know if I shall be the only player from your Lordships’ House and, with the amount of hobbling I have been doing, I may not be playing in all of it. This is something else that we have given the world. Other sports have come to us; we have given these. These sports cut across even the high networking worth that has already been spoken about. It goes beyond the Commonwealth Games and it travels beyond the European Union. Even in rugby union, that British-dominated game, France, Italy and Argentina, as full board members, might just object to thinking that they are naturally part of our sphere of influence.

The whole idea of sport as something in which you can compete—where you can join in, participate and have an interaction with others—has not really been touched on, other than in relation to the Olympics. With the Olympics, we were talking about the structure of getting the Games and running them well. That ties in because, if you look at our history, we have had a series of disasters in organising events over the past few years. There was Pickett’s Lock and the Wembley fiasco—projects that had to be publicly taken on. It was not until the Commonwealth Games in Manchester that we got it right. Effectively, we invented a new way of doing things: regeneration, creation and giving something permanent back to society. All of that enhances these events. Our volunteer structure has been widely taken up by others, and it is clear that it allowed us to have the confidence even to bid for the Olympic Games.

The Olympics themselves seem to have become something of a beacon. It was a regeneration project that has proved useful to society since and it gave us kudos. It was also incredibly useful in building up an awareness of disability rights because of the success of and drive behind the Paralympics. That is an incredible achievement. They were the first Paralympic Games for which you could not get a ticket; that is a massive contribution and one that still has repercussions all over the world. You cannot build up a prestigious Paralympic team unless you actually do something with your disabled community. These people are not a drag; they are a bonus and a boost to society. We hope that it will go further than that, and the legal framework and the full range of civil rights that are expressed in the rule of law tie in with it.

We must bear in mind that we can take the idea of projecting ourselves as a sporting nation and tie that in with everything else as we go forward. We must build on it, because if we do not, we will miss out on something which, shall we say, carries less obvious baggage than most of what we have been talking about. You have to try slightly harder to misunderstand a sports team going on to a pitch than, for instance, a cultural programme about Shakespeare. You have to go forward and create something positive there. If you do not, you miss something that is universal, in which we are a leader and where we can touch the rest of the world without offending anyone in any way.