(1 year, 7 months ago)
Commons ChamberMy hon. Friend is right to highlight the vital role that high street banks play in interacting with vulnerable pensioners and vulnerable customers. Organisations such as Virgin Money and HSBC have worked to promote pension credit uptake. I will be working with them and a variety of other stakeholders as we build up to the cost of living payment deadline on 19 May and the inaugural DWP pension credit awareness week on 12 to 16 June.
Pension credit continues to be a serious issue, with £1.7 billion going unclaimed each year. Will the Minister introduce an effective strategy in the coming year, perhaps following some of the initiatives we see in Scotland, to make sure everyone gets what they are entitled to in these very difficult times?
The Department for Work and Pensions is straining every sinew because this is incredibly important to us, and to me. We need to make sure we are doing all we can to reach those vulnerable customers. We have done a nationwide advertising campaign, which the hon. Gentleman may have seen. We are doing a lot in the build-up to 19 May, and I want to work with everyone in the House to make sure we use Members of Parliament as much as possible to reach out to vulnerable pensioners in our constituencies.