(8 months ago)
Commons ChamberThe committee has had recent discussions with the Electoral Commission on the matters raised. The commission recognises the risks posed to the integrity of elections by disinformation and misinformation. It runs campaigns raising awareness of the voting process, so voters have accurate information on which to rely. The legal regime that the commission regulates is focused on ensuring that political finance is transparent and that campaigner materials include an imprint showing voters who have produced the material. It does not have a role in regulating the content of election campaign material, but encourages all campaigners to undertake their role responsibly and transparently.
I am grateful for the hon. Lady’s answer. Recently, we have seen a decrease in the effectiveness of search engines such as Google, with material generated by AI, which is designed to produce only things that sound like information, poisoning the well, so to speak, with a marked impact on search results. With this automation of fake news and fake oracles, what plans does the Electoral Commission have to put out guidance on AI-produced materials?
The commission encourages all campaigners to undertake their role of influencing voters responsibly and transparently, and indeed encourages voters to think critically about the campaign materials that they see. It expects anyone using AI-generated campaign material to use it in a way that benefits open and transparent political debate, and to label it clearly so that voters know how it has been created. Campaign material must also carry an imprint telling voters who has published and paid for it. The commission’s role is to ensure that the financing of campaigns is transparent. It does not have a role in regulating the content of election campaign material, such as preventing the use of deepfakes.