Tobacco Products (Plain Packaging)

Julie Elliott Excerpts

Tuesday 3rd September 2013 Westminster Hall

[Alex Cunningham (Stockton North) (Lab)]

It is a pleasure, Mr Hollobone, to speak under your chairmanship. I assure you that I will have my hearing tested.

I congratulate the hon. Member for Harrow East (Bob Blackman) on securing this debate. As he and colleagues throughout the House who are concerned about the Government’s decision not to implement standardised packaging for tobacco products said, this debate is not about scoring political points, but about holding the Government to account for what many of us consider to be a wrong move.

Clearly, the Government have recognised the negative consequences arising from ready access to non-standardised packaging, yet they drag their feet, are adamant that the evidence is not substantial enough and insist that non-legislative solutions are better suited to the task in hand. Pressure on smoking must be continuous and relentless because we are fighting a pervasive, lethal and powerful addiction. Plain packaging fits the bill. Not only is there a real need for it, but it is a solution that is both wanted and workable. Tobacco is the only consumer product that, if used as instructed, kills half of its long-term users. All tobacco products damage health, so it is right that they are treated differently from other consumer products.

I shall make it clear what that means. In my local authority area of Stockton, more than 250 people die prematurely every year from smoking-related diseases. We have a lung cancer rate of 67.1 per 100,000 people, which is a staggering 40% higher than the national average.

[Julie Elliott (Sunderland Central) (Lab)]

Does my hon. Friend agree that the way to protect children is to act now? Around 50 studies say that the measure would have an impact, so the Government need not wait for the results of the Australian change in the law.

[Alex Cunningham]

That is certainly the case. Children are the most vulnerable group and they need protection from exposure to lethal smoking in closed spaces such as cars and the tobacco industry’s never-ending search for new addicts. Marketing is known to pull children into smoking and the pack is just another marketing tool.

The tobacco industry is now prevented from conventional advertising in this country, so we must look abroad to discover its true intentions. I have been sent the wording on a US internet site advertising Vogue cigarettes, a brand that is owned by British American Tobacco and aimed at young women. They are on sale throughout the UK. One US site says:

“Vogue Cigarettes stand out among other cigarette brands for both their appearance and their unique recognisable taste...The all-white box design with a tiny coloured branch and different coloured leaves reflects the romantic essence that is Vogue Cigarettes”.

Another site says that

“the Vogue cigarette’s style was based on the 1950s couture…The length and the…appearance…is an attribute of the femininity”.

What crass nonsense! The tobacco industry calls these cigarettes “romantic” and “feminine”; I call them addictive and deadly. The real concern of the tobacco industry about standard packaging is, of course, that it would prevent them from marketing their products and recruiting new smokers, and there is a standard litany of excuses.

One is that standard packs would increase illicit trade. That myth has already been dealt with by the hon. Member for Harrow East. Another is that standard packs would put the packaging industry out of business, but let us not forget that we need to worry about the good health of the nation, and tough as it would be on employees and others involved in production and supplies, if that good health is to be achieved, we should not really be focusing on the downside. There are many other excuses too, from the damage that will be done to retailers and the loss of tax revenues, to the amazing claim from some in the industry that packaging does not really matter. So many excuses, so little evidence.

The case for standard packs is strong, and the need for action is urgent. On one side there is the rich and utterly cynical industry that is quite happy to market products that still kill more than 100,000 people across the UK every year—more than the next six most common causes of preventable death. On the other side is the medical and health community, politicians from all parties, and the general public. In the middle are the Government: they have lost the political will to act, so they must let Parliament decide.