Electoral Participation (Media)

Debate between Jonathan Lord and Owen Thompson

Wednesday 27th April 2016 Westminster Hall

[Owen Thompson]

I absolutely agree with my hon. Friend. That is certainly something we have all had to adapt to, because there is still an expectation of availability, accessibility and the opportunity to interact and exchange ideas with us. It puts a great responsibility on us, but all politicians should look to live up to that responsibility. After all, we in this place are the representatives of the people.

Voter turnout in the 2015 general election across the UK was 66.1%—a rise of 6.7%, which, on the face of it, is not too bad. At a regional level, voter turnout was 65.8% in England, 65.7% in Wales, 71.1% in Scotland and 58.1% in Northern Ireland. However, if Scotland is excluded from that overall figure, and we look across a number of years, turnout in elections has not changed very much. The average combined turnout in England, Wales and Northern Ireland was 62.9% in 2001, 62.2% in 2005, 62.6% in 2010 and 63.2% in 2015. That helps to demonstrate the difference in engagement we have seen in Scotland because of the referendum and the grassroots movement of people accessing information in different ways, and the ways that that has been taken forward.

It is clear to many—I suspect many of my colleagues from Scotland will agree—that we need to learn the lessons from the referendum and understand and encourage all types of media to engage with people politically. We must look to and support a host of platforms to enable that, from the arts and social media to self-gathering grassroots media, which was such a factor in the Scottish independence referendum. It was not simply traditional and social media; the arts got involved in the debate. There were theatre productions on all sides of the argument and on no side of the argument, allowing people to engage in politics in ways that were suited to them individually. It created a far better level of engagement than could otherwise have been hoped for.

It cannot be the case that people in the rest of the UK have any less desire to have a say in how their country is run or do not understand how politics affects them. I campaigned in the referendum and spoke to people who did understand, but many had either lost trust in politicians or political systems. During the referendum, those myths were blown out of the water. Politicians were replaced by neighbours, family, friends and colleagues. Trust in Scotland’s politicians—certainly those in some parties—has begun to be regained.

I actively encourage and celebrate campaigns such as those run by Bite the Ballot, Use Your Vote and Rock Enrol!, which have played a huge part in engaging and encouraging people up and down the country to register to vote. I draw particular attention to campaigns designed to capture people who are disfranchised and targeted media campaigns, such as those run by the National Union of Students, Gingerbread—a charity for single parents—and Crisis and Shelter, which give a political voice to homeless people. Those campaigns give a voice to those who most need to be engaged in politics.

I also recognise the role of other forms of media, including the recent efforts of TV programmes such as “Hollyoaks”, “Coronation Street” and “River City”. They have shown politics as an everyday thing affecting real people in their communities, with characters, certainly in “Coronation Street” and “River City”, becoming councillors and being directly involved in the political process.

I mentioned the TV debates earlier. This week in Scotland we have seen a very new approach to the debates, with a character from Scotland’s own “Gary: Tank Commander” interviewing each party leader in the run-up to the Scottish elections. That has, in a way, allowed party leaders to present their messages in a forum that is so different from anything that any of them would have ever experienced, and it has made politics relevant and accessible to people who might otherwise have thought that they had no interest in the subject. Suddenly, because it is a character that they enjoy, they look at things from that point of view and watch politics almost accidentally—much in the way that “Gogglebox”, another example of a great piece of innovation from Channel 4, manages to promote politics in what does not feel like a traditional way of accessing it.

Following the Scottish independence referendum, and because of the thirst of Scottish people to be engaged and to participate in political decision making, there has been a huge growth in peer-led, grassroots media. Initiatives such as Common Weal and CommonSpace have seen people from across the political spectrum unite in their desire to participate. That has been felt on a local level in my constituency, where media platforms such as Midlothian View and The Penicuik Cuckoo have become sources of information about what is happening as much as our local newspaper, the Midlothian Advertiser.

People are looking to access information in different ways. Those media that are on the ball and keeping up with things are listening and reacting, but we as politicians have a responsibility to encourage that and promote it across all levels of the media.

[Jonathan Lord (Woking) (Con)]

I am grateful to the hon. Gentleman for securing this important debate. In my constituency we have two excellent local newspapers: the Surrey Advertiser, which is branded the Woking Advertiser in Woking, and the Woking News & Mail. They cover local and national politics in a very considered way. However, so many towns are now without a local newspaper—never mind two—and I wonder whether local radio stations should also be covering local and national politics more than they do to make up for the very unfortunate decline in our traditional local press.

[Owen Thompson]

I absolutely agree; this is a responsibility of all media platforms. My constituency is very fortunate to have two community radio stations—Black Diamond FM and Crystal FM—that take an active interest in politics locally and that do their bit when it comes to elections by hosting hustings and such. Coverage should absolutely be across all platforms.

Although the media, social media platforms and broadcasters must participate, politicians also have a part to play. They need to rebuild trust within their constituencies and communities and listen to how voters want to be engaged. Social media platforms such as Twitter and Facebook are helpful, but are not enough—after all, not everyone can be quite as popular as Nicola Sturgeon.

When we see huge swathes of the population disfranchised because their vote never influences election outcomes, we should be worried. When steps are taken to refuse votes at 16—even though, as a demographic, they are more engaged—we should be worried. As well as exploring how the media engage with politics, we should also consider how politics engages with people. Reforms are certainly needed.

The key message that I would like the Minister and others interested in the debate to take away is that we should all take steps—every step we possibly can—to engage all aspects of the media and encourage them to be involved in politics. The meaning of the word “politics” translates to “of, for, or relating to the citizens,” and it is high time that we all paid attention to that.