Body Image in the Media and Online

Jonathan Lord Excerpts

Wednesday 24th November 2021 Westminster Hall

[Chris Philp]

There will be an extensive consultation run by Ofcom, both on the matters considered to be priority harms and on the codes of practice that go alongside those. The Bill, as drafted, will see those codes of practice and the list of harms come back to the Secretary of State, and there will then be a parliamentary procedure, so Parliament will have an opportunity to look at the list of priority harms and the codes of conduct to be sure that Parliament is happy with them. There are various debates about whether the mechanisms to do that can be fine-tuned in some way, but it will not just disappear into a void with no further interaction with Parliament at all. In providing evidence to Ofcom, there will be an opportunity for my hon. Friend and for people who are campaigning with such passion on this issue to make representations.

[Mr Jonathan Lord (Woking) (Con)]

I join the Minister in congratulating my hon. Friend the Member for Bosworth (Dr Evans) on introducing this debate so eloquently. Can I take the Minister back to advertising? I spent many years working in British advertising agencies in London. I was a little concerned about the advertising ban in the Health and Care Bill, which we have been discussing in the last couple of days. We have a world-leading industry, and I gently say to my hon. Friend and to the Minister that if advertising is labelled in this way—I am talking more about the traditional media than online advertising—then either the health warning is so small that no one notices it or it is large enough to have a lot of notice. At that point, certainly the larger advertising agencies will ensure that they do shoots to get what they want without any retouching. I urge the Minister to be cautious and protect our world-leading advertising industry, which sets higher standards than virtually anywhere else in the world.

[Chris Philp]

I thank my hon. Friend for his intervention, given that it is built on years of expertise in the industry. These issues require careful thought and there are balances to strike. We do not want to cause unreasonable problems for the advertising industry.

That is why the Government and various regulatory authorities are looking at this in such a careful way, with the call for evidence that is running at the moment, the consultations in the coming months on the online advertising programme and the consultation on the priority harms and codes of conduct that Ofcom will conduct in relation to the online safety Bill. Through those consultations, there will be an opportunity for campaigners to put forward their point of view on body image. Obviously, the advertising industry will have extensive opportunities to put its case. There will be opportunities for regulators and Parliament to think about how that balance can most appropriately be struck. We fully recognise that, as in so many areas, there is a balance to strike in ensuring we reach the right solution.