North Staffordshire Potteries Towns: Levelling Up

Jonathan Gullis Excerpts

Tuesday 1st December 2020 Westminster Hall

[Jonathan Gullis (Stoke-on-Trent North) (Con)]

I will do my best to rattle through my long list of asks, although I am sure I will be repeating many of the same messages of my colleagues across north Staffordshire.

I represent the fine towns of Burslem and Tunstall, two of the original six in the Potteries, but ultimately I am unique in this debate, because my constituency also covers the town of Kidsgrove and the village of Talke, which are in the Staffordshire county area. I therefore understand the challenges and the difficulties, but also the nuances between the county of Staffordshire and the city of Stoke-on-Trent. I am delighted to serve under your chairmanship, Mr Dowd, and I thank my hon. Friend the Member for Stoke-on-Trent South (Jack Brereton) for securing this important debate.

It is quite clear that the Government have to take risks, and that means looking at areas such as Stoke-on-Trent. Yes, we will not get the massive returns on our buck that we would in parts of the south-east and London, but ultimately we will be substantially changing and improving the quality of people’s lives in those areas, and it is about time we finally got a fair share of funding. I totally agree that we are stuck between a rock and a hard place in making decisions on covid. I have every sympathy with the businesses across Stoke-on-Trent, north Kidsgrove and Talke, but when we see the Royal Stoke having to go to level 4 for critical care and north Staffordshire having among the highest numbers of covid cases per 100,000 in the country, then ultimately it is only proper that I back the Government to ensure that the tier restrictions remain in place for now. However, I will obviously be pushing for tier 2 at the earliest opportunity that arises.

I suppose the key thing would be education, as my hon. Friend has already mentioned. Stoke-on-Trent is in the bottom 20% for take-up at levels 3 and 4. We have some of the worst results, in terms of national comparisons, for GCSE passes in English and maths, and when we look at the destinations of our students, we see very few going on to higher education or quality apprenticeships. We therefore need a proper free school programme, not just in my hon. Friend’s constituency in wave 14, but a wave 15 announcement, to enable my constituency to get a disruptor free school, shake things up and ensure the Michaela-style education that I have signed up to and firmly believe in: high standards leading to high achievement.

We also need major investment in ceramics, through the Advanced Ceramics Campus, which was mentioned in the wave 2 Strength in Places bid, which is being led by Lucideon. That can bring a huge economic drive back to Stoke-on-Trent and put us back on the map, not just nationally but globally, in terms of ceramics. Let us not forget that those aeroplanes would not fly if not for the ceramics sprayed on the internal combustion engines. Nor should we forget the ceramics that we all have in our mobile phones or the ceramics being used in healthcare today, which can help the health service get to net zero.

However, Churchill China, Steelite and Burleigh—these great companies of ceramic tableware; these giants of the world—need our help at this time, because they are reliant on hospitality and are part of the supply chain in the sector. While they have been grateful for the furlough scheme, which has certainly meant that they can survive, they have not seen the VAT cuts or the business rate reductions that others in their industry have, so please can we have that discussion? That should also include the brewers, such as Titanic Brewery, because without the brewers, we would not have the pubs. I fully empathise with my colleagues; the pubs are under strain, and while that £1,000 is welcome, it certainly will not cover the cost of Christmas trade lost. However, if the brewers go down, then ultimately so will the pubs, so we need to look further.

Silicon Stoke, which my hon. Friend the Member for Stoke-on-Trent Central (Jo Gideon) alluded to, is an amazing opportunity. Some 104 km of gigabit is installed across the city already, which is about to plug into 100,000 homes and businesses across the city of Stoke-on-Trent, making us a UK leader. We have a once in a lifetime opportunity to become the heart of the video games industry, linking in with the skills produced at Staffordshire University, making us a real beacon. If we can be an enterprise zone for video games, it will incentivise those businesses and potential start-up grants across the city, pushed by the Independent Game Developers’ Association—the trade association body of the video games industry. That will be an exciting opportunity for Stoke-on-Trent.

As the Minister also oversees housing, I do not want to miss the opportunity to plug the opportunity of brownfields. There are over 20 brownfield sites, totalling more than 80 acres, which are ripe for development. They are held back by the viability of the land, with low land values and high remediation costs. Meanwhile, there are other former factory sites of national importance, such as Price and Kensington Teapot Works in Longport, just outside the mother town of Burslem, which could be a catalyst for economic growth, but instead are being left to rot by absentee landowners.

Those areas have been forgotten by levelling up. There has not been forceful action against those who seek to bring an area down. I ask the Minister to back my ten-minute rule Bill for the proper maintenance of land, which will remove the level 3 fine for absentee and rogue landowners, and instead allow the judge to make a decision about how seriously the owner has disregarded the local community and area and the local authority’s call to do more. It is a simple change to the wording of the legislation. It would cost the Government absolutely nothing, but it would mean that we could finally take these rogue owners to court. It is not just Price and Kensington; places in Burslem are affected too.

I have one final plug for the heartbeat of my constituency that is always being forgotten, the sleeping giant that is Chatterley Whitfield colliery. It was the first mine to produce 1 million tonnes of coal a year, in 1937 and 1939. This is a daunting site, which will cost lots of money. I appreciate that, but if we take a step-by-step approach to break down the site and turn it into a proper business park mixed with a heritage centre, that sleeping giant can become a beacon of hope and opportunity. It could also potentially supply geothermal energy—my hon. Friend and I recently had a call with the Coal Authority—that could help produce the new green industrial revolution, providing cleaner, greener and more affordable heating and electricity to the homes of north Staffordshire, which I know would go a long way.

The Minister has had lots of asks made of him. The town deal for Kidsgrove is in with his Department. I hope that will get the sign-off for the £25 million. Next, I will be coming for a share of money for Tunstall. I will be demanding that Burslem finally be made a pilot for high street regeneration and rejuvenation, because it is a ghost town. It has the most closed high-street shops of anywhere in the UK, and it is about time the mother town is no longer forgotten.