Oral Answers to Questions

Debate between James Paice and Robin Walker

Thursday 5th July 2012 Commons Chamber

[The Minister of State, Department for Environment, Food and Rural Affairs (Mr James Paice)]

In January we published the joint Government-industry action plan, “Driving Export Growth in the Farming, Food and Drink Sector”. Since then we have worked closely with a number of organisations, including the Agricultural and Horticultural Development Board, to promote UK agriculture in a number of target markets, and we are pursuing all opportunities to export fine British food.

[Mr Walker]

May I thank the Secretary of State for supporting the recent Worcestershire day in Parliament, to which all six Worcestershire MPs invited local food and drink producers? Does the ministerial team agree that there are many other producers in the county who could join the legendary Lea and Perrins in becoming known around the world?

[Mr Paice]

My hon. Friend puts his finger on an important point: the value of brands. The Lea and Perrins brand is obviously extremely well known and Britain has a great tradition of good food brands from Worcestershire and elsewhere, so we are taking every opportunity and doing everything we can to support the British food industry to export and build on those excellent brand reputations.