Oral Answers to Questions

James Heappey Excerpts

Thursday 10th September 2015 Commons Chamber

[Elizabeth Truss]

We are working on that with the supermarkets, and I recently met my Scottish counterpart to discuss it. It is an important issue. It is also important that the public sector shows leadership so that we show where we source from and give transparency to new contracts that come up in order that local farmers can bid to supply these public sector contracts.

[James Heappey (Wells) (Con)]

I very much welcome the improvements to food labelling that the Secretary of State has promoted so that consumers can have confidence that they are buying British, but clearly we need to encourage consumers to be equally discerning. What plans do the Government have to promote the importance of supporting our farmers by buying British?

[Elizabeth Truss]

My hon. Friend is absolutely right. We have a fantastic “GREAT” brand, which we use very successfully to promote British products overseas. I would like us to use that more in Britain, both in the public sector and in organisations such as supermarkets, so that consumers know when they are buying British products. Although most of the milk we buy is British, we import the majority of yoghurt, cheese and butter, and I think that is where the real opportunities are for our dairy farmers.