Outdoor Pursuits

Greg Mulholland Excerpts

Tuesday 5th February 2013 Commons Chamber

[David Rutley]

As a former resident of Harrogate, I appreciate how important cycling is in my hon. Friend’s constituency. I have often seen him out in the hills enjoying the great sights—when he has any time and is not campaigning, of course. He is absolutely right: these are important pursuits to support.

Britain on Foot is ahead of us, so momentum is building. We have heard about volunteers doing their work, creating the Bollington walking festival and walking festivals elsewhere across the country. Let us get behind those things. The Government are moving forward on the Olympic legacy with the “Adventure is Great Britain” campaign, which is now an important pillar of that legacy. I hope we will hear about that from the Minister.

[Greg Mulholland (Leeds North West) (LD)]

I commend my hon. Friend’s leadership of the all-party group on mountaineering, of which I am proud to be a member. The legacy is important, yet we are talking about things that are not necessarily seen as organised sport, but which are wonderful ways of getting involved, getting engaged and keeping fit, so we must ensure that they are included in all the plans. I am delighted to support the Britain on Foot campaign with him.

[David Rutley]

I thank my hon. Friend. It is encouraging to see support from all the different parties across the House. I think we are all united on this issue, which makes such a big difference to people throughout their lives. I recognise the work he does in various sports, including rugby league. The activities that we are talking about can make a difference across people’s lives.

I would like the Minister to focus on three things—if he is in agreement—as he looks at this great, hidden gem, in this Aladdin’s cave of opportunity for British tourism. First, we would like him to recognise the important role—which we all recognise—that opportunities for outdoor pursuits play in our rural communities for participation in sport and for health and well-being. Secondly, we also very much hope that he will be able to spend time meeting a group of people from the outdoor organisations we have talked about and the industry, to consider how to come up with pragmatic plans—which will hopefully fit with some of his that are already in place—to move the agenda forwards. Finally, we urge him to ensure that his Department and the related bodies, including VisitBritain, VisitEngland and, for that matter, English Heritage, give their full support to the Britain on Foot in the campaign over the months ahead. It is interesting to note that President Obama is supporting such initiatives in the States. The US has a “Great outdoors” month. I am not particularly competitive —not much—but I think we could do a lot more, a lot better than the US. The ideas we have discussed this evening would be great for that.

I want to end by recognising the huge contribution made by some of this country’s great adventurers, such as Bonington and Whillans—all these great climbers—but let us focus on Whymper, who was the first to climb the Matterhorn, in 1865. He said:

“There have been joys too great to be described in words, and there have been griefs upon which I have not dared to dwell, and with these in mind I say, climb if you will, but remember that courage and strength are naught without prudence, and that a momentary negligence may destroy the happiness of a lifetime. Do nothing in haste, look well to each step, and from the beginning think what may be the end.”

Determined and inspired words, and hopefully from my remarks tonight the Minister will feel a similar resolve to reach new summits in sports and the other activities mentioned today. The view from the top? Enduring economic benefits and the improved health of our nation. It is surely a climb worth making.

[The Minister of State, Department for Culture, Media and Sport (Hugh Robertson)]

At the start of what I think is my seventh hour in the Chamber today, I thank my hon. Friend the Member for Macclesfield (David Rutley) for initiating this debate on the important role that participation in outdoor pursuits can play in supporting tourism, health, well-being and sports-related activity.

The Government recognise that tourism is a cornerstone of growth. We also recognise the role that tourism plays in rural economies, and within that the role that outdoor pursuits such as camping, hill walking, climbing and outdoor adventure play in underpinning key local tourism economies. The GREAT campaign, run from the Prime Minister’s office, celebrates the UK’s rich heritage and contemporary culture, our people and places to visit, as well as our great commercial strengths. Outdoor leisure is a key element of that campaign as it enables us to promote the United Kingdom as a fantastic destination for adventure and exploration.

Officials in my Department are exploring the possibility of linking the campaign with other areas of Government activity, such as the Department of Health’s Change4Life scheme. Across the piece, VisitBritain’s greatest ever global tourism campaign, supported by GREAT, is expected to bring in 4.6 million extra visitors, £2.3 billion additional spend, and create nearly 60,000 jobs over four years. Analysis has shown that investment in GREAT to date is projected to help generate around a quarter of a billion pounds for the British economy over the next two years. The rural economy is well placed to benefit from that investment.

[Greg Mulholland]

I was delighted to be at King’s Cross station to welcome the new Discover Leeds tourism campaign. It has received regional growth funding, which is marvellous. Will the Minister acknowledge the important role and opportunity provided by Britain on Foot to get people walking in urban and suburban areas? We have a great example in the Meanwood valley trail that goes from Leeds city centre through my constituency, nature reserves and parks, to connect with the countryside. The scheme applies to all areas.

[Hugh Robertson]

I thank the hon. Gentleman for that intervention and—I say this every time—for the work he has done on the rugby league world cup. I am sorry that I was not able to join him this morning—the reason is obvious: the Bill—but I acknowledge his contribution. The scheme has been incredibly successful, and a key objective of much of the reconstitution work around the Olympic park was to create such walking trails. Indeed, I led quite a lot of work last year to ensure that the full commitments on the cycling area are upheld when the track is reconstituted after the games.

In tandem with the VisitBritain investment, VisitEngland has a £25 million campaign, including “Holidays at Home Are GREAT”, which is expected to create more than 12,000 jobs, with £500 million extra spent by tourists between 2011 and 2015.

The current economic climate is, of course, making life hard for many communities and businesses, so apart from GREAT, what are the Government doing to help? There is specific Government support. For example, VisitEngland includes the promotion of outdoor activity in its work with the support of the regional growth fund and investment from the Department for Culture, Media and Sport. My hon. Friend the Member for Macclesfield will be pleased to hear that it is entirely supportive of the aims of the Britain on Foot campaign, as they align with increasing activity in the great outdoors and the subsequent economic benefit for tourism businesses. VisitEngland recognises the connection between increased outdoor activity-related tourism and increased sales of outdoor clothing and equipment. The agenda of the Outdoor Industries Association and Britain on Foot is very much aligned with VisitEngland’s strategic framework for tourism in England. Its focus on modernising the rural offering and getting younger people in particular interested in outdoor experiences will ultimately benefit the rural economy.