Sporting Events Bill [Lords]

Gordon McKee Excerpts

2nd reading
Thursday 3rd September 2026 Commons Chamber

[The Parliamentary Under-Secretary of State for Digital, Culture, Media and Sport (Stephanie Peacock)]

I am grateful to all hon. Members across the House who have contributed to today’s debate, which has shown cross-party recognition of the importance of major sporting events and their ability to showcase the very best of our country. I will speak about the Bill, its importance and its provisions, and will address some of the wider points raised in the debate.

The UK is an undisputed world leader when it comes to hosting major sporting events, and the benefits of these occasions are felt right across the country. We all fondly remember the London 2012 Olympics, as the Secretary of State and many others have said in this debate. Events such as these bring huge benefits and opportunities. The London Olympics and Paralympics brought £14 billion of trade and investment benefit to the UK, alongside the regeneration of 500 acres of east London, and 400,000 Londoners participated in grassroots sports in the three years following the games. In my area of South Yorkshire, the Olympic legacy park in Sheffield is another testament to the transformative power these international events can have. It stands as the only Olympic legacy park in a city that has not hosted the games.

More recently, the 2022 Birmingham Commonwealth games contributed over £1 billion to the UK economy, and events such as the 2025 women’s rugby world cup, the 2026 women’s cricket world cup and the recent outdoor European athletics championships—it was the first time the UK had hosted the championships—have brought, and will bring, their own legacy benefits. Of course, we note the huge success of the Glasgow Commonwealth games, and the fact that Glasgow really stepped up to host those games at the last minute.

Looking ahead, the grand départ of the Tour de France and the Tour de France Femmes in 2027, and a potential world athletics championships in 2029, will inspire the next generation and bring live sport to communities across the country. Indeed, we expect the Tour de France stages to be the most accessible major sporting event Great Britain has ever hosted, bringing £150 million in economic benefits across the country.

This Government are committed to not only hosting major sporting events, but making sure that the benefits are felt far beyond the field of play. As I have said in this House before, inactivity is the story of inequality, and that is why this Government are investing at least £400 million in community sports facilities across the country over the next four years, and it is why we are determined that major events should support greater grassroots participation. I understand the power of sport to inspire in every postcode. That point was made powerfully by my hon. Friends the Members for Hamilton and Clyde Valley (Imogen Walker), and for Dartford (Jim Dickson).

This legislation will strengthen our ability to bid successfully for major sporting events, and it will ensure that we are ready to create more moments like London 2012 or Birmingham 2022. France and Australia already have similar legislative frameworks, and France’s recent success in hosting the Olympic and Paralympic games and the rugby world cup demonstrates the value of having these protections in place. I will briefly run through the Bill’s provisions and how they will be enforced, but before I do, it is worth noting that this legislation is only one component of our broader national ambition.

As I recently announced to the Culture, Media and Sport Committee, we are developing a major event strategy, to be published in the near future. For the first time, we will have a comprehensive strategy that unites sport, culture, arts and business events under a single strategic framework designed to simplify and drive growth. I recognise the points that the Chair of the Select Committee, the hon. Member for Gosport (Dame Caroline Dinenage), has raised, and the work her Committee has done. In particular, I have heard her calls on business events. Since I appeared in front of her Select Committee, I have convened more than one cross-Government meeting, and I am committed to ensuring that the Government do better in this area.

The shadow Minister, the hon. Member for Old Bexley and Sidcup (Mr French), asked why we were, in his words, putting the cart before the horse and not publishing the strategy before this Bill. That is because we have legal deadlines to meet for Euro 2028. If we were not debating this ambitious Bill, we would be debating a Euro 2028 Bill, similar to the one for the Commonwealth games that he took through the House.

[Gordon McKee (Glasgow South) (Lab)]

I am privileged to represent Hampden Park in Glasgow, which will be one of the stadiums that hosts Euro 2028. It is a huge opportunity, and it attracts investment, as the Minister has said. Does she agree that when we have these major sporting events, it is important that the right legislation is in place for the communities around the stadium, and that the Government work with the council and police to ensure that there is no antisocial behaviour, littering or other disruption to those communities?

[Stephanie Peacock]

My hon. Friend is absolutely right, and his point goes to the heart of this Bill. The process should be collaborative and should work for local people. That speaks to the point I was going to come on to make, which is that event-specific regulations—they will set out which provisions will be applied to an event, including information such as the time period and how the provisions apply to the local area—will be subject to parliamentary debate and scrutiny through the statutory instrument process.

Moving on to some of the specifics in the Bill, the ticketing provisions are designed to ensure that tickets can be resold only with the authorisation of the event owner or organiser. This measure will clamp down on ticket touts who seek to exploit sports fans and profiteer from major sporting moments. We saw such legislation work effectively at London 2012, and this Bill will make that the baseline for major sporting events. Where needed, local trading standards authorities and the Competition and Markets Authority will be able to enforce the Bill. While it does not prohibit official reselling of tickets at above face value, we will bring in further legislation in this area. The Secretary of State was clear in her remarks about the draft legislation being there so that we can get this right, but she was also clear that the issue should be a high priority for this Session.

The Bill will introduce time-limited restricted zones around competition venues, fan zones and transport hubs to prevent aggressive ambush marketing and unauthorised street trading. Without those protections, the women’s Euros in 2022 faced persistent street trading and unauthorised advertising blimps. In contrast, the Birmingham 2022 Commonwealth games used these powers to swiftly resolve more than 50 advertising and trading infringements, protecting official sponsors and keeping spectator routes safe. The Bill will empower local authorities to undertake enforcement at future events.

The Bill ensures that the interests of those with an existing trading licence are taken into account when a determination is made on an application to trade in a restricted zone, but we are absolutely determined to make sure that the Bill is as strong as possible on protecting small businesses. We will work across the House to make sure that it delivers on that.

The Bill will prohibit unauthorised association. That will prevent businesses from falsely suggesting to the public that they have an official connection with an event in order to gain exposure. Weak controls around unauthorised association make sponsoring an event less appealing and allow businesses to benefit without giving financial support. The Bill sets out controls to prevent that from happening; it gives the power to enforce the provisions to designated enforcers, which are likely to be event owners or organisers. Protections will have been built in to ensure proportionality, and to help ensure that small businesses can once again benefit from major events on their doorstep. It is our intention to make sure that small businesses benefit from major events, and I am very keen to work with Members across the House to deliver this.