Arts and Creative Industries

Gloria De Piero Excerpts

Wednesday 19th June 2013 Commons Chamber

[Geraint Davies (Swansea West) (Lab/Co-op)]

It is a great privilege to speak on the day that Swansea was shortlisted for the city of culture 2017. People will know Swansea Bay city from people such as Richard Burton, Sir Anthony Hopkins, Catherine Zeta-Jones, R. T. Davies, who wrote “Dr Who”, the people from “Gavin and Stacey”—the list goes on. Of course, Dylan Thomas was born in Swansea 100 years ago next year, so there will be a great celebration there then. I spoke with the Minister yesterday about the need to amplify that globally. We will have a reception to which ambassadors will be invited.

We hope that Swansea Bay city will be open for business now and into the future to celebrate literature, music and dance. There is enormous cultural momentum in Swansea. People will be aware of the beautiful sands of the Gower beaches and of its sporting excellence—Swansea City are now in the premier league, which means that billions of people will now know about Swansea. To that known name, we are attaching these cultural brand values. We also have thriving universities at the cutting edge of various technologies. People have mentioned 3D printing, but there is also Tata Steel, which is working with multi-layered steel that insulates new buildings in a way that creates heat. On top of that, we have an enormous amount of tourism. It is a hub of cultural activity. The second university, the Met, is at the forefront of 3D animation, computer graphics, glass staining and so on.

That enormous amount of activity underlines how huge are the opportunities to invest in culture and creativity. We are in the middle of a political struggle over growth and cuts to get down the deficit. Over 10 years, the last Labour Government increased British GDP by 40% and doubled the gross value added of the creative industries—as people have mentioned, it is now worth £36 billion.

[Gloria De Piero (Ashfield) (Lab)]

Lottery funding is a crucial part of how we fund our arts and culture. My hon. Friend will know that the national lottery provides constituency breakdowns for where the cash is spent. I would also like to see constituency breakdowns for where tickets are purchased, so that we can see whether areas such as Ashfield are getting their fair share of the cash.

[Geraint Davies]

That is a critical point. When I was a member of the Public Accounts Committee, the National Audit Office published figures that showed that the poorest areas pay for the richer areas who have cricket clubs and so on. Middle-class communities put in bids and take the money from people who are investing elsewhere. There should be progressive redistribution from the lottery. I hope there will be more bids to the heritage lottery to support initiatives to celebrate the Dylan Thomas centenary, but the point is well made.

The so-called middle classes, as measured by the OECD, are growing at an enormous rate in developing countries. In China, they have grown from 3% to 20% of the population; in India, they have grown from 2% to 10%. With that growth, we see much greater visitor numbers. The amount that visitors are spending has gone up by 30% in the past five years. It seems strange that we are not investing in marketing and infrastructure to maximise these opportunities, but are penny pinching instead.

On the film industry, my hon. Friend the Member for Paisley and Renfrewshire North (Jim Sheridan) mentioned that a scene from the film “World War Z” was filmed in Glasgow. “Da Vinci’s Demons” is being filmed in the Swansea Bay city region, and is providing an enormous number of new jobs. Filming “The Hobbit” in New Zealand led to a 40% increase in visitors, and there was a 17% increase in average spend due to the “Lord of the Rings”. We therefore need to invest.

We also need to have the right sort of education, unlike what is being pioneered by the Secretary of State for Education, who is going back to a sort of “Tom Brown’s Schooldays”. James Dyson recently mentioned that the Secretary of State’s removal of coursework will harm creativity and problem-solving. That does not just affect modern manufacturing. Our added value is about applying creativity and problem-solving to the arts, music and the whole mix to have a point of difference in the global marketplace. Going back in time will not prepare us for an ever-changing world.

I am proud that Swansea has done well today. It is part of a growing cultural British offer. Culture and creativity define our identity and past, and are an engine for growth in an ever-fiercer global marketplace. Without further ado, I will leave my remarks there.