Asked by: Frank Roy (Labour - Motherwell and Wishaw)
Question to the Ministry of Defence:
To ask the Secretary of State for Defence, how many people have been recruited to work for his Department as a result of advertisements placed online in the last three years.
Answered by Julian Brazier
The Armed Forces uses a layered marketing campaign approach to recruitment into the Reserves which includes television, social media, outreach events and other mediums. Marketing analysis shows that people who join do so as a result of a cumulative number of so-called “touch points”. For this reason, the information which you seek is not available in the format you have requested.
Research carried out by the Navy in July – December 2014 suggests that around half of potential applicants to the Maritime Reserve said that the ‘top influencer’ in their decision to apply was internet advertising, whilst a third said it was television.
For recruitment to the Royal Auxiliary Air Force, television and internet campaigns combined represent over 90% of triggers to application. We do not have separate figures for the two categories.
Research into which form of media is most effective is currently being carried out by the Army; this work will be completed within the next few months.
Information on recruitment to the regular Armed Forces is collected as part of the Annual Recruit Trainee Survey, the latest version of which is available at the following web address:
https://www.gov.uk/government/publications/recruit-trainee-survey
Asked by: Frank Roy (Labour - Motherwell and Wishaw)
Question to the Ministry of Defence:
To ask the Secretary of State for Defence, how many people have been recruited to work for his Department as a result of television advertising in the last three years.
Answered by Julian Brazier
The Armed Forces uses a layered marketing campaign approach to recruitment into the Reserves which includes television, social media, outreach events and other mediums. Marketing analysis shows that people who join do so as a result of a cumulative number of so-called “touch points”. For this reason, the information which you seek is not available in the format you have requested.
Research carried out by the Navy in July – December 2014 suggests that around half of potential applicants to the Maritime Reserve said that the ‘top influencer’ in their decision to apply was internet advertising, whilst a third said it was television.
For recruitment to the Royal Auxiliary Air Force, television and internet campaigns combined represent over 90% of triggers to application. We do not have separate figures for the two categories.
Research into which form of media is most effective is currently being carried out by the Army; this work will be completed within the next few months.
Information on recruitment to the regular Armed Forces is collected as part of the Annual Recruit Trainee Survey, the latest version of which is available at the following web address:
https://www.gov.uk/government/publications/recruit-trainee-survey
Asked by: Frank Roy (Labour - Motherwell and Wishaw)
Question to the Ministry of Defence:
To ask the Secretary of State for Defence, how much his Department has spent on television advertising in each of the last three years.
Answered by Anna Soubry
The Ministry of Defence has spent the following on television advertising in each of the last three financial years:
2011-12 - The data is not held in the precise format requested.
2012-13 - £8.0 million
2013-14 - £8.4 million
This expenditure is for recruitment advertising. It is a key requirement for the Armed Forces to maintain a satisfactory balance of skills, experience, ability and seniority in rank to enable delivery of operational requirements. Despite the reduction in overall numbers of Service personnel, the requirement for the Armed Forces to recruit and train personnel to replace those who leave the Services remains. Audited figures for 2014-15 will be available after the end of the financial year.