Public Broadcasting in Scotland

Deidre Brock Excerpts

Thursday 15th June 2023 Westminster Hall

[Pete Wishart]

My hon. Friend makes a very good point. We have discovered that public sector broadcasting in Scotland is in a reasonably good place, but it remains fragile. Recovery and being able to provide the content that Scottish viewers want is important, so we have to be careful with all this. I know that the Minister is listening carefully, and I am sure that we will hear from him about this issue being taken forward.

[Deidre Brock (Edinburgh North and Leith) (SNP)]

Does my hon. Friend agree that this issue is particularly disappointing given that witnesses from Amazon and Netflix came to the Committee, and what they said sounded very positive? They said that they were working closely with public service broadcasters to deliver production. That makes it particularly odd that this has come up as an issue.

[Pete Wishart]

Indeed. Unfortunately, we were not able to press the main streaming services on this issue when they came to give evidence, because it had not emerged as a particular difficulty at that point. As my hon. Friend rightly points out, witnesses did say that there is a good relationship between the streaming services and the public service broadcasters. We heard in the Committee that there is room for everybody. Obviously, people who are in the habit of watching “Eastenders” or “Coronation Street” will prefer to watch public service broadcasters through Freeview, and that will be their evening viewing. Other people like to watch feature films and to binge on mini-series.

We have found a positive broadcasting environment that enables viewers to access a range of content that was unimaginable when the Minister and I were mere slips of boys watching glorious coloured television for the first time, as well as—when Channel 4 arrived—“Brookside” and “The Tube”. These are different days. It is unfortunate that there seems to be a dispute. It has really put a spoke in the works of what was described to us as a healthy working arrangement. We hope the issue can be sorted out.

There is one thing that we are not making progress on. It will not surprise you, Mr Efford, to see football—or “the fitba”, as we say in Scotland—come up in a debate on broadcasting in Scotland and what is available to viewers. We did not really expect, although we should have, that once we started bringing people in to discuss this topic, football would become the main focus of conversation.

What is happening to Scottish football fans is excruciatingly unfair. This conversation is timely because the Euro qualifiers return on Saturday, with the mighty Scotland taking on Norway. As you know, Mr Efford, we are top of group A, looking down at Spain, Norway and the rest of them below. Never before—or not since probably 1998, when we were last in the World cup—has Scotland had such an exciting national football team. People want to watch it. There is huge excitement about international football and the prospects for the Scottish football team. The only problem is that we have to pay to watch it. We are the only part of Great Britain where that happens; Northern Ireland is in the same situation. People in England and Wales can watch their national football team free to air—no problem. But in Scotland, they have to fork out or go to the pub to watch it with friends. That is not a bad prospect, but why is it only Scots on this island who have to pay? And the cost is not cheap.

In a competition to secure the rights to host and broadcast Scottish football, Viaplay was successful, and it has the rights until 2028. A standard Viaplay subscription for a month is £14.99. Viaplay has been reasonably generous and allowed a package that amounts to £59 if someone takes up the opportunity to buy for this year. We have a cost of living crisis. People are struggling to meet household bills. Mortgage rates are going through the roof. We still have very high energy costs. The subscription is a lot of money to ask people to pay when everybody else in the United Kingdom is able to access and watch the football for nothing.

Before Viaplay, the rights were owned by Sky, which had the rights during the 2018 and 2022 World cup competitions, as well as during the UEFA European championship in 2020, which were all shown on Sky. To show how important this is and what a big issue this is for Scottish football fans, in an online report by The Scotsman in November 2020, 92% of respondents agreed that Scotland’s men’s national football team games should be available on free-to-air TV.

We know the situation is complicated. We know there are lots of complex arguments, and that the future of the national game is in question. The Scottish Football Association relies on the money that it secures from selling the rights to a variety of broadcasters. Without that, it would not be able to invest in grassroots sport or support and resource a number of activities, so it is immensely important to it. It cannot gift this away for nothing. It rightly relies on the money to develop and build the game. All that has to be taken into account, and nothing should be done that would threaten that type of investment and resource.

There are ways through this. We identified two ways forward in the report. One is a voluntary arrangement between the Scottish Football Association and Scottish football fans and the rights holder. It is worth highlighting a couple of examples of how this could work. When Sky had the rights, it allowed the play-off final between Scotland and Serbia in the last European cup to be broadcast free to air, so that Scottish viewers could see it. During our inquiry there was a generous offer once again by Sky. Scotland had qualified for the final of the play-offs, and that was going to be free to air, too. Those are the sorts of voluntary arrangements that football fans would love the broadcasters to make. It is a generous offer that would be recognised and celebrated. It might even encourage take-up of the subscription services. That is a way it can be done, and we encourage more discussions and conversations about allowing particularly critical games to be free to air.

As for the listed events schedule, things are a little more complicated and technical there, but it is within the gift of the Government to say that those events should be free for Scottish viewers, recognising that everybody else in the UK has an opportunity to watch their country’s games. Can Scotland’s qualifying games be included? I know that is not the Government’s intention, and that they would have problems with such a thing, but perhaps this could be done, with compensation given for the loss of the revenue that the Scottish Football Association would normally secure from selling off the rights.

We have to start addressing this issue. I had a look round the whole of Europe to find out what other major footballing nations had done. It could be argued whether Scotland is a major footballing nation, but we are huge supporters, and we love our football. Looking at the teams that normally qualify, Scotland is one of the few countries in Europe that cannot access their national football team’s games, free to air.