(7 years, 9 months ago)
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I have some sympathy with what the hon. Gentleman says, but I will remind him about a supermarket founded in Yorkshire that has put a levy on its milk and gives that money back to the farmer. The consumers pay slightly more for their milk but know that the extra goes directly back to farmers. I will not name the supermarket, but that item has been its fastest growing product. That shows that when consumers have knowledge, because of proper labelling, they are prepared to buy British.
I commend my hon. Friend on bringing the debate today. I am sure that he will be aware, as I am from the experiences of Suffolk farmers, that far too often some current EU regulations—I say this having voted remain—prohibit the proper marketing of local produce. They make it much more difficult for consumers to know that they are buying genuinely British beef from farms in Great Britain. At the moment, some of the beef they buy could be from overseas.
I entirely agree. My hon. Friend is right that it is crucial to have accurate labelling. That should not only mean country of origin labelling; it should go right down to local and regional labelling.