Seaside Towns (Regeneration)

Debate between Damian Collins and Anne Marie Morris

Wednesday 8th December 2010 Westminster Hall

[Anne Marie Morris (Newton Abbot) (Con)]

I am delighted to take part in the debate, which gives many of us in the Chamber an excellent opportunity to share our concerns about tourism in seaside resorts.

I want to begin by talking about deprivation. Like my hon. Friend the Member for Blackpool North and Cleveleys (Paul Maynard), I have done some research, although not just into Conservative-held seats. When I looked at the ranking of towns according to the number of personal insolvencies and bankruptcies, four of the top five were seaside towns. I am afraid that one of them was Hastings, while another, which is closer to my constituency, was Plymouth, although it was a little further down the list.

One reason why such towns are so deprived is that they have relied on support from industries such as engineering and fishing. Teignmouth, in my constituency, used to have a much more active and profitable fishing industry, but that is no longer the case, and most of the catch must now be landed in Brixham. Solving the problems of seaside towns is not, therefore, just about tourism, although it plays a key role. We must also look at how we build supplementary businesses and industries. Much as I agree with hon. Members that the challenge is to ensure that tourism continues all year round, we must accept that there will always be more of it in the summer and that there will be a fair few part-time, rather than full-time jobs.

[Damian Collins (Folkestone and Hythe) (Con)]

I completely support my hon. Friend’s point. Does she agree that year-round interests, such as food tourism and heritage, are a particularly important part of the tourism offer? I am thinking particularly of food tourism in Kent, which has been a big growth area in the Canterbury and Faversham area and in Romney marsh, in my constituency.

[Anne Marie Morris]

I certainly agree, and that well-made point reiterates that made by my hon. Friend the Member for Hove (Mike Weatherley).

The value of tourism is enormous. Members have mentioned several figures, but when I last looked at the issue, the prediction was that tourism would be worth £180 billion in this country by 2020. By that point, it will also be responsible for providing 2.89 million jobs, which is phenomenal. That would make a big difference to the current parlous state of the economy.

I represent part of Devon, which has 5.3 million visitors each year. That accounts for 7% of the Devon economy, which is well above average. In Teignbridge—the small heart of the part of Devon that I represent—32% of the work force are involved in tourism in some way or other. That is a very high figure, but it is not out of line with many of the figures that hon. Friends have mentioned.

Help is needed, because tourism is valuable for the growth of our economy and the recovery, but we need to identify how we make that help available, as many hon. Members have said. Perhaps I can briefly mention the key seaside towns in my constituency to help us see what the right solutions might be.

Dawlish Warren is a huge success story, and I am pleased about that. We have 800,000 visitors a year—on a good day, there are 20,000, which is a significant number. Why do we get those visitors? We have some excellent blue flag beaches and 505 acres of nature reserves, which attracts an interesting mix of tourists. However, we face the challenge of erosion, which is slowly pulling the beach back. As many hon. Members have said, the ability to solve such problems is not, dare I say it, in the gift just of this Minister, and I am pleased to say that I have had favourable responses on these issues from some of his Front-Bench colleagues.

Teignmouth is beautiful. It is a quintessential Victorian seaside town, but it, too, has its challenges. It has an ageing pier. It would be lovely if some of the suggestions made about lottery funding before the election could become a reality, because that could help. The town also has an ageing fish quay, which could receive EU funding and input, but those are proving quite elusive, and help from the Government in enabling seaside towns to make the most of EU opportunities would be extremely welcome.

Dawlish, which is a regency resort, is best known for its black swans. Jane Austen also stayed in the Strand, which is the main street running through the town. In answer to the point made by my hon. Friend the Member for Blackpool North and Cleveleys I would say that the big society is here in seaside towns. All three communities that I have mentioned have put together their own plans. They are well supported by the local community; there is not a great division. Indeed, the Dawlish plan is today on the Strand, ready to be inspected. What they need, having come up with the plan, is help with the solutions.

Clearly, No. 1 is marketing. I must declare an interest, because I am a fellow of the Chartered Institute of Marketing, and the issue is close to my heart. One of our concerns is that, while we need the big society, with communities doing their bit, we also need an appropriate framework and strategy, and a toolkit for making tourism work, and marketing it, as my hon. Friends the Members for Hove and for Blackpool North and Cleveleys were saying earlier. South West Tourism is the body that provides that guidance and framework at the moment in my part of the world. It will be disbanded in 2011 because it was under the aegis of the regional development agency, which clearly will not survive. What will replace it is an issue that is dear to my constituents’ and my heart. VisitEngland and VisitDevon provide some help and assistance, but they do not go to the heart of the need.

We need to grapple with the question of what the target market for tourism is. As hon. Members have articulated, the days of the bucket and spade brigade have declined, because those people are going to sunnier climes where they can guarantee the weather, and it is cheaper because they do not have to pay for entertainment when it is raining. We must think about not just social and cultural tourism, which are important, but those people who no longer have children at home—the so-called empty nesters—who are looking for a different type of holiday. They may want to combine a holiday across seaside resorts and rural sites. We need to think about what the target market is and how we segment it— by the type of holiday that people want to enjoy, or by geography? We need such a strategy, because otherwise all the efforts made locally will be fighting against each other. That has been one of the problems to date. In Dawlish the community has got together as a group to ask, “What do we do about our brand? What does Dawlish stand for? How could we market ourselves, together with Teignmouth, and perhaps some of the other destinations out on the moor?” Marketing is a key thing, and that is clearly one of the solutions.

The second issue relates to regenerating not just the housing stock but the fabric of the landmarks in the relevant communities. I have referred to our pier. I should love to find some money, perhaps from the lottery, to sort it out. One of the challenges with refurbishing seaside towns is VAT. VAT on new build, which is not really appropriate in this case, is zero-rated. However, we shall feel the full weight of the 20% rate next year. Would not it be wonderful if, for that type of regenerative building, the VAT rate could be 5%? I know that that is not in the Minister’s gift, but it is perhaps in that of some of his colleagues.

[Anne Marie Morris]

I certainly agree. The hon. Member for Torbay (Mr Sanders) has raised that matter over the years. As my hon. Friend says, the rate is much lower across the continent. France has just brought it down to 7%. We need to look at that issue.

I suggest also that the Minister should consider business rates. They are the bugbear of many small businesses. Might we conceivably consider enabling communities to reinvest the business rates that are charged back into the community, the small businesses, and particularly tourism, which, certainly in my constituency, makes up a large part of the small business?

[Damian Collins]

Does my hon. Friend agree that it is encouraging that the Government, in their local growth White Paper, are including consideration of how councils can invest in the business infrastructure of their community and recoup that investment through tax increment financing in the future?

[Anne Marie Morris]

I absolutely agree. My hon. Friend makes a good point.

I want to talk now about the challenge of part-time workers. There is often a disincentive for them to take jobs because of the way the tax system works. If they are not working enough hours to take them over the threshold below which they do not pay tax, when they take a second job they are instantly thrown into paying the full base rate. There needs to be a way to simplify the process, so that individuals who take on several part-time jobs are not penalised, and do not have to reclaim overpaid tax.

I know that Front Benchers are considering the issue of people working 16 hours before losing benefit, which has meant that holiday businesses that employ people on a short-term basis find that when they want the flexibility for that individual to work a couple more hours it cannot be done without a huge problem for the employee.

I want finally to reinforce the point made by my hon. Friend the Member for Southport (Dr Pugh) about local enterprise partnerships. They can play a crucial role in providing the strategy and support that will enable community plans to become a reality. They can also play a crucial role in enabling us to find the funds for the different plans. It would be helpful if the Minister and his Front-Bench colleagues could reinforce that point.

I look forward positively to the domestic tourism strategy. I am delighted that the Prime Minister said that he would like domestic tourism to increase from 35% to 50%. That is fantastic, and I am delighted to have had the opportunity to make my case.