I hear what the hon. Gentleman says and I note the radical ideas expressed by the right hon. Member for Tottenham (Mr Lammy). To get this right, we need to have unusual ideas put into the mix, and they need to be discussed. In some ways, people talk with their purse. At the end of the day, if the British people are not happy with representation in BBC programming they will not pay the licence fee. In a way they do have a direct say, because they will not spend their money. However, I take on board what the hon. Gentleman says. I think it is interesting.
A nation’s diversity is something to be celebrated and broadcast far and wide, especially in places where racism and discrimination abound. The BBC could and should be leading the way on this, with 23 million viewers every week worldwide in 33 different languages. Just before Armistice Day last year, the BBC ran some programmes about soldiers and spies who made a big difference during the war. One featured a Sikh man and another featured a Muslim man, both of whom fought very bravely to defend our country and made incredible sacrifices. This coverage at a time of great national pride illustrated the very positive link between Britishness and multi-culture. I am in no doubt that the stories will have changed some perceptions and some behaviour, but we need the BBC to make more programmes like this: programmes that attract a diverse audience while still entertaining the wider population. If such programmes were commonplace, then so too would be the demand for production teams, writers and actors from a BME background. The Lenny Henry plan for ring-fenced budgets could greatly assist this much-needed step-change.
It would seem that younger graduates tend to have difficulty in finding work at the BBC. Yvonne Thompson, from the European Federation of Black Women Business Owners, remarked rather sarcastically that perhaps applicants should use English-sounding names such as Camilla Winterbottom or Jonty and see if they get a call-back then. A similar point was made by our Prime Minister at party conference last year, not specifically in relation to the BBC but in relation to discrimination in recruitment generally. Since then, the Government have announced that companies and organisations that together employ more than 1.8 million people will recruit on a name-blind basis. To its credit, the BBC is a participant, but it could go even further. It could disclose, on a voluntary basis, detailed BME data on recruitment, retention, promotion and pay. This type of transparency not only helps to focus the mind, but sets a great example for others to follow. Some BME data were published in one of the annexes to the BBC’s 2015 diversity report, but the tables were not user-friendly. They were very hard to read—I spent several hours on them. There was no real narrative that drew conclusions and no real analysis, so we remain pretty blind to the facts in an area where greater transparency is desperately needed, and where lessons could and should be learned.
Does the hon. Lady agree that there would be some benefit in redacting not just the names of people on applications but the school and university they went to as well, taking into account the impact Oxbridge and what schools people attend, in particular independent schools, have on people gaining employment? Recent research by the Sutton Trust shows that in the fields of law and journalism and so on, the school and university that people have gone to have a massive impact on applications.
That is a very interesting idea. We have to do everything we can to make sure we attract the most diverse talent, especially in the BBC and on other stations. The more diverse the talent, the better the programmes and the higher the ratings. The business case is made. I think this is a moving target. Let us see how the name-blind goes, but we have to look at everything.
The Government have a significant role to play, too. I want to take this opportunity to mention the Minister for Culture and the Digital Economy, my hon. Friend the Member for Wantage (Mr Vaizey). His personal commitment and personal determination to shine a light on the need for diversity in the creative arts and media is absolutely commendable. I know it is very close to his heart. I hope all Ministers across all Government Departments take a note of his fine example as they strive, over the next four years, to achieve the Prime Minister’s 2020 vision for equality and diversity.
Charter renewal is an ideal opportunity for the Government. During the process, they could really help to drive change and position the BBC as a world leader in delivering diversity. I would like to see the remit of the public person strengthened, too. Diversity commitments should be secured and diversity targets set to run over the lifetime of the next charter. Governance must be tightened, too, to truly represent the UK—its nations, regions and communities. The BBC’s governing body, the Trust, must itself better reflect diversity in the UK. In the 2015 BBC diversity report, of 23 senior people employed by the Trust, none was from a BME background. Currently, only one of the 12 trustees is non-white.
Culture change is never an easy process, but it is the only way to achieve real change. Channel 4 is managing it and is doing it really well. It has done it because of three key factors: commitment, leadership and money. The BBC needs to embrace this issue honestly and from the very top. It has done the surveys, set the targets, and has its plans and its budget. It knows exactly what the problems are. It just needs to get on now and do it.